If you’re anything like us, you want to learn as much as possible about CBD. That includes trends and stats of what is actually selling and what is not.
That’s why this year at The CBD Haven, we thought it would be interesting to take a look at our actual sales from the Black Friday weekend and see if we can spot a developing trend.
Sales figures from one weekend don’t automatically make a trend, however our goal is to start tracking these over the years to see if a trend does develop.
Looking at the overall sales stats, there’s a clear distinction as to the types of products and spectrums that are the most Popular right now.
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According to Hemp Business Journal, Tinctures were the most popular CBD Product type for a very long time. Taking a 35% of the market share.
That is rapidly changing however, as more and more companies are creating and producing new types of products.
CBD Gummies and CBD Softgels for example, were almost unheard of 3 years ago and today almost every single brand from the Top 20 CBD brands has them available.
Let’s see what has been popular this year alone.
We broke our data down to a few of the largest categories. These include:
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What CBD Spectrum is the most popular?
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What CBD Product Type is the most popular?
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What is the most popular product for each category?
Before we begin, we wanted to quantify that these findings are based strictly on our Sales Data. They are not a representation of the overall CBD market. At least they haven’t been verified to be.
Still, we certainly find them interesting.
What CBD Spectrum is the most popular?
When it comes to CBD alone, there are three spectrums that are easily available for purchase.
They are:
- Full Spectrum CBD
- Broad Spectrum CBD
- CBD Isolate
There are other minor cannabinoids, but for the purpose of this BLOG we will concentrate on CBD alone.
Full spectrum CBD contains all of the cannabinoids, terpenes and flavonoids found in the hemp plant. It is the least processed of the spectrums, but can contain up to 0.3% THC.
This alone is what keeps some people from trying full spectrum CBD.
Broad spectrum CBD on the other hand contains all of the cannabinoids, terpenes and flavonoids, but has been processed one step further to remove any detectable traces of THC.
Due to this, both of these spectrums are hypothesized to help the user achieve Entourage Effect.
Simply put, the Entourage Effect is thought to help enhance the benefits of CBD due to all of the cannabinoids and terpenes working together to help achieve homeostasis in your body.
Finally, we have CBD isolate. It is the most processed of all spectrums, but also the purest form of CBD. All additional cannabinoids, flavonoids and terpenes have been removed, and the user is left with CBD alone.
Any guesses on which spectrum was the most popular?
This year, the most popular CBD online spectrum on The CBD Haven has been Full Spectrum CBD.
Accounting for 45% of our total sales, it was the clear winner.
Followed by broad spectrum at 32.5% and CBD Isolate at 22.5%.
To be fair, a lot of our topical cremes comes in broad spectrum CBD, and this is what made the number this high.
When it comes to tinctures, gummies and softgels over 70% of our sales consisted of full spectrum oil. 20% of products sold were broad spectrum, followed by 10% CBD isolate.
Full spectrum clearly emerged as our most popular spectrum this year, with two brands selling the most.
They are:
- CBDistillery
- NuLeaf Naturals
What CBD Product Type is the most popular?
Now that we know the most popular spectrum, how about the most popular product category.
Once again, there’s a clear winner.
CBD Tincture & Oil is still king! 42% of all products sold this Black Friday were CBD Tinctures and Oils.
That was followed by 23% Gummies, 20% Topicals and 15% CBD Softgels and Capsules.
Considering we only carry one true CBD Spray product, it’s not a surprise it did not have any statistical significance in the data.
What is the most popular product for each category?
Now that we have our categories clearly defined and analyzed, it’s time to take a look at the most popular product for each.
CBD Oil & Tinctures
The most popular CBD oil during our Black Friday sale was the CBDistillery – Full Spectrum CBD Oil Tincture – 2500mg.
This one is a classic, containing a whopping 83mg of full spectrum CBD, per 1oz serving. Comparing this oil to other High Potency CBD Tinctures, it has some of the largest concentrations available.
Just goes to show you, people sure like their CBD strong.
CBD Gummies
To be honest this one surprised us a bit. Simply because the most popular CBD gummies were not just gummies, but rather functional gummies.
The most popular CBD gummies during our Black Friday sale were the CBDistillery Nighttime Gummies with Melatonin.
These gummies contains 30mg of Broad Spectrum CBD, as well as 2mg of Melatonin. They will definitely help you sleep.
There were some pure CBD gummies that came in close, but the CBDistillery Nighttime Gummies were the most sold gummies this weekend.
CBD Topical
This is a category that is becoming more and more popular, especially with Americans over the age of 40.
The most popular CBD Topical during our Black Friday sale was the cbdMD – CBD Free Roller 1500mg.
This product contains menthol for cooling temporary pain relief as well as Arnica, Tea Tree Oil and Aloe Vera to help soothe the skin.
It’s also available in 4 different CBD concentrations, although the 1500mg was the most popular.
CBD Softgels and Capsules
Finally, we come to the last category of CBD Softgels and Capsules. This is quickly becoming a fast selling category as people are looking for more convenient and discrete ways to consume CBD.
The most popular CBD Softgels and Capsules during our Black Friday sale were the NuLeaf Naturals – Full Spectrum Hemp CBD Capsules – 1800mg.
This makes perfect sense as the second best-selling CBD Tincture was the NuLeaf FS Oil. It goes to show people are starting to consume these Softgels like they do CBD Tinctures.
Each softgel contains 15mg of Full Spectrum CBD, and unlike most of the competitors who use MCT oil as the carrier oil, NuLeaf Naturals uses Organic Virgin Hemp Seed Oil.
Hopefully a look at this sales data was as much fun for you, as it was for us. It gives us a better insight into what consumers are liking and will help to guide our purchasing decisions when it comes to new brands and products.
At the very least, it’s just fun to play with numbers.
We hope to see you again soon.
