Advantages of Robust Digital Marketing Strategies The rapid adoption of digital marketing tools and techniques in the last decade is no unsubstantiated fad. Traditional marketing programmes do not adequately equip professionals with a thorough understanding of the digital marketing landscape, which is essential for strategy. The programme focuses on helping participants understand how digital marketing concepts can be applied, get hands-on exposure to relevant tools, learn the usage of analytics, and strategise different digital marketing campaigns. Almost every organisation is looking to come up with a robust digital marketing strategy, and DMS equips professionals to fulfil these roles. The extreme importance digital marketing holds in today’s business landscape is why executive education programmes like DMS find wide-ranging resonance among working professionals.