Temporary Tattoo, as commonly understood a body art that comprises of body piercing and inserting ink into the skin, has emerged a lucrative industry over the recent years. The main reason for the development of temporary tattoo industry attributes to the continuous advancement in tattoo printing technology and the popular trend of tattooing as considered to be enhancing aesthetic of the skin. In addition, the number of customers for tattoo across the globe have increased significantly and the middle-age groups represent the largest users among these customers. As per the 2018 poll, over one-third of the group who were the age of 25-29 years old had tattoo printed in the United States (US) alone and among these, half of them were women.

As per the poll, average revenues per tattoo studio in the US were nearly USD 241,000 and a tattoo artist earned around USD 50,000 per year. A shop with 5 or 6 artists could afford to rend space in metro areas since a studio normally generates USD 500,000 or more per year in receipts on average. After expenses, shops have an average profit margin of 55% after expenses in the country. As per the recent data, around three in 10 Americans have a tattoo and that proportion climbs to nearly five out of 10 among millennial-age group since social stigma around tattooing has largely faded. Globally, the tattoo industry witnesses a large expansion of its customer base due to the rise of several emerging markets in many regions besides the surge of customers.

What is Tattoo Industry and its Stage of Development?

The tattoo industry refers to tattoo providing services that are proceeded by injecting ink under the skin with the help of various technology; which results a permanently or temporary altering the coloration of the skin. Temporary tattoo is a type of body painting and the designs or images as per the preference of the customers will be drawn, painted or needled on the skin, which normally lasts for a few months.

The earliest evidence of tattoo art can be traced back to 5000 BCE and traditionally, it has been associated with different meanings and reflected the rich socio-cultural identities of various ethnic communities. Despite the original meanings of tattoos art are slowly losing in the contemporary world, the art related to body decorations such as tattooing and piercing have gained a new trend of self-identity and way of enhancing aesthetic.

Currently, temporary tattoos is mainly applied with henna, ballpoint pen, or as a water soluble sticker. Similarly, the rise of customers for tattooing has boosted other services including body piercing and tattoo removal. As a result, the tattoo removal service is also growing significantly due to the advent of laser technology that can easily and effectively remove pigment particles under the skin.

Market Dynamics of the Global Temporary Tattoo Market

The advancement of printing technologies have improved the art for temporary tattoo that results in the development of decal-based tattoo. One of the key reasons for the positive aspect of the future market of temporary tattoo is that it has become a fashionable and popular trend to have a mark of tattoo among the adults and the increase of their disposal incomes. However, the side-effects associated with tattooing including permanent scars, skin irritation, and pigmentation loss pose big challenges of the Temporary Tattoo Market.

The ongoing issue of COVID-19 pandemic has already hampered the global economy and many business operations have been shattered due to emergency closure. Nevertheless, the gradual resumption of business operation in many economic sectors show a positive signal for the economic recovery at least in the post-pandemic stage. Re-opening of the US and European markets represents a good sign for the temporary tattoo market.

A primary reason for an optimistic aspect of the temporary tattoo market in the future is because of its cost efficiency and easy for removal. As compared to permanent art, temporary tattoo are cheaper and can be easily removed without much efforts. Considering the potential risks and emerging opportunities, DataIntelo estimates that the global temporary tattoo market is expected to reach USD 1084.4 million by 2026, expanding at a CARG of 7.6% during the forecast period, 2020-2026 while the market was valued at USD 809.8 million in 2019.

Temporary Tattoo Market Performance

Among the product segment, decal tattoo is the dominant area that occupies about 60% of the global market share. Though henna tattoo is traditionally found in the culture of emerging countries of the Asian region, India and Pakistan; black henna temporary tattoos are popular in amusement parks, fairs, and markets in Canada.

In overall market, Europe has been the dominant region that owned about 34% of the global market in 2018 while North America and South America had a share of the market about 27% and 16% respectively. For the forecast period, North America is expected to lead its domination in the global market and Europe is trailing the US. The Asian market has recently emerged as a key potential market and is projected to grow substantially due to surge in millennial and increasing disposable income. Meanwhile, the temporary tattoo had been widely used for children that accounted for over 61% market share in 2019 as kids were fond of getting a tattoo when they visited parks and parties.

Competitors and their Major Strategies

Major players for the global temporary tattoo market include Grifoll Print Promotions S.L., Promoskin.eu, Inkbox ink Inc., Horizonsources, Inkwear, Momentary Ink, Temporary Tattoos TattooedNow, TATTLY, Tattootatu, and Buzz Temporary Tattoos. Some of these companies such as Grifoll Print Promotions S.L. are hiring tattoo artists, graphic designers, and fine artists to create temporary tattoos.

Major manufacturers in the industry, including Inkbox, Temporary Tattoos, and TM International, accounted for 6.35%, 3.22%, and and 4.64% of total 2019 revenue, respectively. Meanwhile, several global players are focusing on improving their service qualities and constantly focusing on developing new tattoo technologies, strengthening of brands, and increasing their customer base through strategic policies.

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