Leggings in Our Life

Leggings are the type of clothing that covers the legs with leather/cotton tights which are worn by both men and women. They are considered as a comfortable clothing option and can be worn for sportswear, workwear, and activewear. They are available in a variety of designs and lengths such as ankle length, capri-length or medium calf length, knee length, leg, stripe, and many more.

This type of clothing is mainly sold in convenience stores and most importantly on e-commerce. Consumers usually spend on convenience stores as they offer lower prices which are propelling the growth of the Market. Various e-commerce websites offer private label clothing brands to increase their revenue. To stay ahead in a cut-throat competition, market-leading players are banking on quality products, solid supply chains, strategic partnerships, and brand recall.

Growing urbanization in developing countries is driving the market growth. The main constraint of the market is to provide quality products at significantly lower prices due to competitive pricing. Anti-sweat and anti-bacterial reactions are expected to create market opportunities for the market. The prices of the required raw materials are increasing as the production costs are increasing. This increasing price of raw materials is hindering the market growth. The global retail space is expanding at a rapid pace which is expected to act as one of the positive trends that can drive the market growth in the Forecast Period, 2020-2026.

Background of Leggings

The first appearance of leggings was seen on men in the 14th century, Scotland. Initially, the leggings were waist-high and made of leather or chain mail intended for casual and military wear. Leggings were a major male trend until the 19th century when women began to wear their own relics. The evolution of modern leggings actually began in the 1950s. Following the invention of Lycra by chemist Joseph Shivers in 1958, the first Lycra leggings were made in 1959. Leggings became a full-fledged trend in the 1970s. Thanks to the biggest celebrities of the decade, Debbie Harry, Olivia Newton-John, and the stars of the popular Charlie’s Angels TV series, Leggings got the most Studio 54 vibe which was very different from the style of the previous two decades.

Latest Developments and Launches in the Market by Various Competitors

Under Armor, an American clothing manufacturer expanded its market share to India. In March 2019, the company opened its first store in India. It has already occupied a significant market share in North America with its sporty leggings wear

In October 2019, Li-Ning, China’s premier sports brand announced the launch of its comprehensive sporting equipment, shoes, and clothing which include leggings in Canada.

In February 2020, Goldwin, a Japanese technology outerwear brand unveiled the first set of its Spring 2020 collection in the United States. The first volume of the collection includes 40 all-new products suited for spring wear. More products are expected to be launched throughout the remainder of the season.

Segments Covered in the Report

According to a report published by DataIntelo, the global leggings market is projected to expand at a CAGR of approximately 6.9% during the forecast period between 2020 and 2026. The market is segmented into end-users, material types, and regions.

In terms of end-users, the market can be classified into men, women, and children. The women segment held the largest market share in 2019 and is expected to continue the same trend over the forecast period, 2020-2026 due to lifestyle changes and rising disposable income.

In terms of material type, the market can be categorized into cotton, spandex nylon, and leather. Nуlоn ѕеgmеnt іѕ expected to соntrіbutе mајоr rеvеnuе ѕhаrе in the market. Тhіѕ іѕ рrіmаrіlу аttrіbutеd to the іnсrеаѕіng аdорtіоn of nylon among mаnufасturers duе its characteristics such as ѕmооther, lighter in weight, quісk dryness, and wrіnklе rеѕіѕtаnсe, among others.

In terms of region, the market can be divided into Asia Pacific, Europe, North America, and Middle East & Africa. In 2019, the European region accounted for significant market share and it is expected to dominate the leggings market during the forecast period. The main driving factors are the increasing use of leggings during sports activities and the increasing number of people engaging in sports and physical activities.

Competitive Landscape

Key players in the market include the Nike Inc, Under Armour Inc, American Eagle Outfitters Inc, Adidas AG, Li Ning Company Limited, COFRA Holding AG (COFRA GROUP), Xtep International Holdings Ltd., GOLDWIN INC., ANTA Sports Products Limited, Gymshark Ltd., Varley Clothing Limited, 361 Degrees International Limited, Shosho Fashion, Spanx Inc, Lysse, CSP International Fashion Group S.P.A., PVH Corp., Amazon.com, Beauty Fashion Textile, Jockey International Inc, Dollar Industries Limited, PVH Corp. They engage in strategies such as mergers & acquisitions, product launches, and collaborations.

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