WHAT IS SEO AND HOW DOES IT WORK SEO stands for Search Engine Optimization, or just how easy it is for google to find your website, now there are several different search engines out there you have things like Bing and Yahoo, Yandex but 90% of searches are done on Google so that’s usually what. Basic SEO Strategies we are talking about when we say search engines and basically search engines go out and scour the web to find pages and index them in their catalog.
It’s very similar to when you have a book and at the end of the book you have an index where it tells you where everything was talked about the location. That’s pretty much Google and their indexing system as well on the web in the cloud, here is the biggest why WHAT IS SEO AND HOW DOES IT WORK for your website, so that’s why It is important to make sure that your website is first on Google, but how does Google even determine what should go on the first page.
WHAT IS SEO AND HOW DOES IT WORK
The biggest factor is relevancy, you want to make sure that your website is exactly what the searcher is looking for when they are searching Google, now Google uses over 200 factors to determine what’s relevant in their algorithms and there is no way that we are going to be able to cover all those but if we can concentrate on a few then we have a fighting chance to get seen in the search results. In addition to relevance, you will also to make sure that your site is useful.
All that means is that when a user clicks on your site, the information that they are looking for is easily found, so make sure that your site is useful and that you have arranged the answers for the topic in a meaningful way that’s easiest for readers to find what they’re looking for. So there are two main ways that you can work on SEO on your website and they are called on page SEO and off page SEO.
Basic Seo Strategies
On page SEO is simply telling Google and the reader that you have everything that they are looking for. You have all the indicators that they are looking for and really, this just means you have all the right keywords on your site. Now on page SEO is easier to deal with because most of the changes needed are within your control. For instance, if your site is about barbeque then you want to make sure that your site has the right keywords in the title, in the body, in the image descriptions, it also mean you have supporting keywords in it like barbeque recipes, grill temperature, types of meat , best barbeque grills and everything else that is related to that topic.
Off Page SEO
With off page SEO that simply means that you are making sure that other websites that are linking back to you, these are called back links. Off page SEO is a little bit more out of your control because you are relying on other people to believe that your site is worthy of a link, as we go through this SEO process just realize that search engine optimization does take time and sometimes it can be a little frustrating when you are not seeing the results fast but if done properly the results from your SEO efforts can last months or even years depending on the topic, you’re in
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