This balance does several things for the lips. First, humectants (such as hyaluronic acid) attract water. Think of them as moisture supermagnets. Although they are good at absorbing water, they are not so good at keeping it there. Left to their own devices, they will eventually dry out the Skin. That is why they need to be combined with softening and occlusive components.

Emollients soften and condition the skin by being absorbed, filling cracks in the barrier and restoring lipids. These are nourishing ingredients such as Moringa Seed Oil, castor oil, butters and vitamin E. Occlusive ingredients (such as waxes and thick oils) create a seal on the skin, trapping moisture underneath and protecting the epidermis from drying out.

When it all works together, you get long-lasting hydration. As user Ava M. wrote, “This Lip Balm really makes my lips feel soft and smooth without any stickiness or stickiness. And the effect will last and last!” And Lexi B. agreed, writing, “One of the few lip balms that stays on like a shield to lock in moisture.” As Rachel wrote, “Unlike other lip balms, this one doesn’t fade right away, and it really helps your lips stay hydrated even after it wears off or sinks in (about an hour or so). After that, your lips will no longer feel very dry. I highly recommend it!”

Using the right mix of ingredients is key to long-lasting hydration, we also wanted to make sure the ingredients themselves were of the highest quality. For example, cold-pressed organic moringa seed oil is packed with omega fatty acids and antioxidants that promote healthy aging. For example, one 2014 study found that using moringa leaf extract enhanced skin revitalization1 and supports the “anti-aging” effect of the skin. Not to mention it’s very soothing. As Simone wrote: “I was drawn to the moringa oil in the lip balm because it’s so good for sensitive skin. She’s so calming that I can’t live without her.”

It also does not contain petroleum. We omitted the ingredient because of its environmental concerns, but still wanted the noticeable softness it can offer formulas. To achieve this, we used castor jelly, a natural duplicate of the ingredient. (Read more here.) As Patricia D. wrote, “Recently, I started reacting badly to petroleum-based products. I was glad to find it. It works well without drying out the lips.”