Cereal is now getting rebranded and promoted as aiding with obtaining better Sleep at night.

Sweet Dreams, a product line from Post, the manufacturer of Honey Bunches of Oats and Raisin Bran, claims to be the first cereal created to support sleep rituals while appeasing late-night snackers.

However, it also has additional sugar, which can make it difficult to sleep.

The company stated that the flake-filled bowls are created with whole grains, an herbal mix, vitamins, and minerals including zinc, folic acid, and B vitamins to support the natural generation of melatonin.

The cereals are available in two flavors: Honey Moonglow, which has honey, vanilla, lavender, and chamomile flavors, and Blueberry Midnight, which has undertones of lavender and chamomile.

Eating before bed has been frowned upon for a long time. Large meals eaten too soon after lights-out, according to research, may interfere with sleep.

According to Livestrong, refined sugars can raise the blood sugar level, which results in an energy boost that keeps people up for longer.

Having a good night’s sleep is important for a healthy body and mind.

And while the Sweet Dreams cereal has relaxing components like chamomile, it also contains up to 13 grams of added sugar, which previous studies indicate might disrupt sleep patterns.

Brandon R. Peters, a neurologist and sleep physician, shared via Livestrong.com that “As sugar can act as an inflammatory that disturbs sleep, it’s best to avoid it as much as possible around bedtime. As a general rule, I recommended that one does not eat sugar for 2-3 hours before bed to allow for proper digestion. That being said, an occasional snack at nighttime is probably not something that you need to worry about.”

Regardless, cereal company Post is now promoting it as a “nutrient dense” evening snack that can be consumed as a way to “support a sleep routine.”

Post’s senior brand manager Logan Sohn says that “Consumers are looking to embrace acts of self care, particularly as it relates to bedtime routines and we think a relaxing bedtime routine is key to a good night’s sleep.”

Clearly, there is a market for consumers who can’t sleep.

One in three individuals has symptoms of insomnia, according to the Cleveland Clinic, making it a widespread problem.

Try fruits like bananas, cherries, tomatoes, walnuts, or oats, which all contain melatonin, the hormone the body produces naturally that controls sleep, if you want to improve your sleep naturally.

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