A question that has been intensifying itself over the past year is whether artificial intelligence or AI for short, is going to take away our jobs or not. 

It is hard to say for sure what lies ahead in the future, but one thing is certain: AI has proven its outsized effect on a number of industries like education, recruitment, and content Marketing. 

The list goes on, but in this article, we are going to discuss the specifics regarding AI in content marketing: what it actually is, how we can benefit from it, and some suggested ways to utilize its features. 

What is AI in content marketing?

What is AI? 

In order to better understand what AI in content marketing is, let’s first break down what the terms mean individually. 

Investopedia defined AI as software-programmed heuristics that simulate human intelligence. Today, this code is found everywhere, including consumer apps, embedded firmware, and cloud-based enterprise systems. 

According to Semrush, content marketing is a long-term digital approach with the aim of increasing awareness and interest in your business. 

Combining these two definitions, content marketing in AI refers to the partial or complete use of AI in the processes of creating, analyzing, distributing, and reporting content-related activities. 

How does it work? 

Content marketing is undoubtedly crucial to any successful business. Companies use content marketing to collect leads, improve their online presence, and engage with customers. 

Even so, for the most part, it is repetitive and comes with many mundane, tedious tasks. 

This is where AI comes to the rescue. With the incorporation of AI and machine learning technologies into content tools, the overall productivity of the process is improved. This is not to say that AI will completely take over a content writer’s job in the future; we still need a human with a logical mind and strategic thinking. Nonetheless, the assistance provided by AI tools is valuable and often brings about many benefits. 

What benefits does AI in content marketing bring to the table? 

A good place to begin

If you are someone who works in the creative field, it is not uncommon to have been held back by the fear of a blank canvas. You procrastinate and avoid starting the work, which may lead to many unwanted delays or stress in the process. 

This is where an AI content marketing tool becomes useful. For example, you can have content tools such as Jasper generate initial ideas for you. Such content-generative tools can come up with any kind of copy you need using only a few keywords or human input. However, if you do decide to use it as a starting point, it would be best to refine the content instead of relying on the AI content tool entirely. 

Task automation to improve your team’s productivity

As mentioned earlier, content marketing comes with numerous tedious tasks. As AI enters the picture, your days of spending hours and hours analyzing data, going through hundreds of stock photos to find a suitable one for your website, or being paralyzed by the blank page are long gone. 

Furthermore, AI intelligence is useful when it comes to drawing up personalized content marketing plans for your clients or potential clients by generating useful and relevant reports. This task often eats up a large chunk of time in a day. 

Therefore, your team has the time and space to concentrate on the key tasks that will advance the business. This is all possible thanks to the effective use of AI tools in content marketing, which allows the elimination of time-consuming jobs. 

Data processing

Most websites collect a mountain of raw data on a daily basis. Needless to say, this data would be useless if it were left as is and not processed. 

With the help of AI tools, you are presented with reports on such data without putting hours and hours of manual work into processing them, and then use these reports to come up with your next weekly or quarterly content strategy to best capture your customers’ attention and intention. 

Reduced expenses

Other than the fact that AI is available 24/7, it significantly lowers costs. To be specific, your team is given the time and space to focus on executing the job rather than taking care of emails, sourcing materials, and so on. AI tools have you covered. 

With the in-house staff executing the job, you no longer have to outsource tasks and jobs every so often. Moreover, leveraging AI as a thought starter requires less rewriting and editing time. Again, the time can then be used on more productive tasks to improve the business’s bottom line, which is profit. 

Develop a variety of content marketing strategies

Creating content alone takes up a lot of time. Even then, the creation of content wouldn’t mean much if you didn’t spend time promoting it. Promoting content requires content that resonates with your audience, interesting captions, suitable yet eye-catching images, and the list goes on. 

AI in content marketing can help you with these tedious tasks, or at least help you get started with them. As a result, you can devote your time and effort to developing effective strategies that add value to the business. 

What are clever ways to utilize AI in content marketing? 

Following is a list of suggestions for how to make the most of AI technologies given all the benefits you stand to earn from them in content marketing, as mentioned above. 

AI tools to create content

Creating content with AI is arguably one of the most well-known applications of the technology. With only a few human inputs or keywords, AI tools will quickly generate the content you are asking for. Moreover, it also has the ability to optimize the blog article or landing page for SEO (search engine optimization) and they are search engine friendly. For this purpose, there are AI tools such as: 

1. Jasper 

1. Copy.ai 

1. GrowthBar 

1. Surfer 

AI tools to proofread your content 

It can take hours to manually edit and proofread a copy. Even then, you can still possibly make a mistake or two. Long gone are the days of going through pages and pages of copy to detect mistakes; let AI do the job for you. These tools can come in handy when you need them: 

1. Grammarly 

1. Ginger software 

1. Quillbot 

AI tools to optimize your content 

In order to do well on search engines, your copy needs to be optimized to catch the attention of your audience. AI tools in content marketing help you identify any problem areas that need your attention, clarification, or adjustments. Start with the below tools if you are looking to help your content perform well in today’s competitive market: 

1. Surfer 

1. Semrush 

1. Frase 

1. MarketMuse 

AI tools to distribute your content

In order to promote your content efficiently, it is a good idea to distribute it across different platforms. A smart distribution strategy expands the audience’s reach and increases the effect of your desired content. 

AI tools will help you determine the best day or time of day to upload certain content. Here are some tools that might be able to help you: 

1. Coschedule 

1. Letter drops 

1. Hootsuite 

AI in content marketing is here to stay

The interest in AI has grown significantly in the past year. It is unlikely that its rise is only temporary. Therefore, it would be a good idea to embrace its presence in content marketing and acknowledge its valuable contributions to the process. 

However, AI is not perfect; there are still inaccurate instances due to its generalization based on the quality of the data sets it is trained with and its adaptability to change to name a few. Nonetheless, it still possesses latent potential and makes substantial contributions. It is best to start embracing technology while being realistic about it. Let it take care of the mundane tasks while you focus on strategic planning. 

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