Automobile manufacturers are making significant investments to curtail in-vehicle noise and Enhance Passenger Comfort. As a part of this initiative, carmakers are installing sunroofs to reduce the wind noise that has a strong influence on the owner’s perception of vehicle quality. The manufacturers are designing universal sunroof systems to suppress the buffeting on any vehicle.
Another factor driving the market growth is the soaring demand for greater glass surface area in vehicles that encompasses larger sunroofs. The back windows and windshields are installed at wider angles to expand the glass area of the vehicle. A sunroof may be morphed in the entire roof of a car and it is designed to reduce the blind spots. The additional glass surface area also amplifies the aesthetics of the glass on cars. Added glass surface offers benefits such as less entry of external noise due to laminated windows that are created by using acoustical polyvinyl butyral (PVB) and cooler cabin temperatures due to infrared (IR) and ultraviolet (UV) reflective coatings.
Automakers are mostly installing sunroofs in their sedan models due to the changing preference of customers. Most of the sedan manufacturers are launching vehicles with sunroof as an add-on feature in their standard as well as expensive models. Automakers are also offering mid-range and high-end sports cars with sunroof on top. Apart from this, carmakers are incorporating sunroofs in their premium cars, sports utility vehicles (SUVs), and hatchbacks. As the demand for premium cars increase, the adoption of sunroofs will also escalate in the coming years.
Globally, the Asia-Pacific (APAC) Automotive Sunroof Market is expected to witness the fastest growth in the forecast period. This can be ascribed to the rapid urbanization and strong presence of automobile manufacturers in the region. Moreover, factors such as favorable investment policies by governments, easy availability of raw material, and cheap transportation and labor will support market growth in the coming years. Additionally, growth drivers like surge in the disposable income and rise in living standards of people will boost the sale of vehicles in the region, which will further propel the market growth.
Thus, the changing customer preferences and increasing need to cut down noise pollution will propel the demand for sunroofs in the future.
Shining a Light on the Automotive Sunroof Market Trends, Opportunities and Challenges
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