I picked this up around Christmas at Bluemercury, and it was a splurge, I admit. (I had received a sample foil packet first that made me run over there!) But yesterday as I was washing my hair -- I had this a-ha moment -- like WHY HAVEN'T I TOLD EVERYONE ABOUT THIS YET? It was seriously an all-caps moment. So here I am. I'm going to tell you why I don't want to be without this shampoo and conditioner in my collection if I can ever help it again.