A bit of what concerns me about society, our economy, is that this topic isn’t FAR more discussed. HOW you explain the importance of information to a company is actually really simple, in my experience. You SHOW how information will impact the business. I simply do this… And then I ask… What caused what Happened at the first arrow? What happened where the second arrow is pointing?
Source
This post first appeared on SEO'Brien - Growth Hacker, CMO, Consultant, S, please read the originial post: here