The app allows you to choose from eight filters, such as koala ears and mathematical equations

The photo application Instagram improved the performance of your camera with striking filters that follow facial movement, adding another similar tool that offers rival Snapchat social media.

Instagram users will now be able to choose from eight filters, such as moving koala ears and spinning math equations to create fun effects on your pictures and videos.

Among the new features is also a rewind option for videos, which will allow users to play back recordings, as well as overlapping labels on the images that will allow you to visit selected web pages.

Facebook has been enhancing the performance of its camera to compete with Snapchat tools like disappear messages and filters that follow the movement of faces, which are very popular with their teen users and millennials.

The world’s largest social network has already added several applications similar to Snapchat’s, such as Stories, which allow users to post sequences of photos and videos that disappear within 24 hours.

At the moment, Instagram does not offer sponsored face filters, where advertisers can create their own content. Snapchat’s “sponsored lenses” have become an important part of your advertising revenue.

“If we’re honest with ourselves, that’s the way the industry works and, frankly, that’s how all industries work,” said Instagram product manager Kevin Weil at the TechCrunch Disrupt conference in New York at to be consulted on the similarities between the new presentations of Instagram and the existing ones of Snap.

“Congratulations to Snapchat for being the first with Stories, but it’s a format and will be widely adopted on many different platforms,” ​​he added.

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