If you want to build a successful online business, choose a very specific and well-defined niche.

I’m sure you’ve heard this a billion times from countless successful niche marketers.

But you’re not prepared to believe it.

Because deep down inside, you still fear that you’ll miss out on thousands of potential website visitors if you narrow down your niche.

But while you’re complaining about saturated niches, there are people out there making a fortune by identifying unique angles and combining their passion with popular topics.

Not to mention some of the down right WEIRD niche sites that exist and make money that I'm about to share with you.

Well, I’m sick of your excuses.

So in this post, instead of telling you to niche down, I’m simply going to show you dozens of successful sites in weird and narrow niches that’ll blow away all your doubts and leave you no choice but to take action whatever your niche idea is.

Ready? Here we go...

What You'll Learn In This Post

• Why niche saturation is just a myth
• The secret behind successful niche sites
• How to come up with unlimited niche ideas using different angles
• How you can still build a successful niche site without generating millions of visitors in website traffic

1.Pixie Faire

I have a daughter and she loves dolls.

When the daughter of Cinnamon and Jason, the owners of Pixie Faire, turned six, they realized how obsesses she is with dolls and their outfits.

This lead to the start of Pixie Faire, an e-commerce site selling doll clothing patterns and online courses on knitting and sewing doll clothes. Later, they also started selling physical patterns and clothing items

The store now routinely makes $50k to $60k per month and has changed the lives of its owners.

I love this site because it’s a myth-busting example for all those who think going too niche can hurt your business.

Just look at their product line and content.

It’s focused on a very specific niche – kids dolls clothing patterns.

They’ve done a brilliant job with branding and know exactly the kind of content their target audience wants.

Their blog content is so useful and detailed that anyone interested in creating doll clothing patterns can start from scratch and become an expert by just reading it.

Key Stats

Estimated Monthly Traffic	Total Backlinks	Domain Authority
160,000	3,500	35
Facebook Fans	YouTube Subscribers	Pinterest Followers
11000	19000	11621

How Do They Make Money

• Selling online courses on sewing and knitting doll clothing patterns
• Selling digital doll clothing patterns
• Selling physical doll clothing items
• Selling doll clothing by other leading brands
• Selling banner space, advertising and occasional sponsored content

Dominant Content Type

• Tutorials, How-To posts and Step by Step Guides on making patterns
• Rich product descriptions

Top Performing Content

• Free Doll Clothing Patterns – Help Us Decide
• Lovely Lilacs Easy Summer Wrap Doll Clothes Pattern 18 inch American Girl Dolls
• Thimbles and Acorns Renaissance Faire Hampton Court Gown Doll Clothes Pattern 16 and 18 inch Dolls

Things They Can Improve

They’re clearly doing most things right which is why they’re generating more than 90% of their traffic from organic search.

However, here are a few things I’d improve.

• Increase the number of tutorials and how-to posts.
• Publish more list posts that explore that connects with different problems of the audience.
• Improve the headlines of the blog posts since most of them are not very descriptive.

Lessons You Can Learn

• Choosing a narrow niche works perfectly if you know your audience.
• Even niche sites should have a great design and proper branding.
• Content is the biggest driver of traffic and user-engagement.
• Their YouTube channel drives thousands of visitors every month.

2. Rob Knopper

A site helping aspiring musicians shine at orchestra job auditions.

Can you get more niche than that?

Rob Knopper, an orchestra percussionist, realized that aspiring musicians needed help in preparing for interviews and auditions.

This simple, but very specific idea, led to the creation of his blog which makes him thousands of dollars in digital training and course sales.

Rob’s site clearly stands out for a few reasons.

• It is designed specifically to collect as many leads as possible.
• Its blog is full of detailed and high-quality content
• Rob creates exceptionally high-quality video tutorials

Key Stats

Estimate Monthly Traffic	Total Backlinks	Domain Authority
Unknown	186	23
Facebook Fans	Twitter Followers	YouTube Subscribers
3382	1631	4900

How Do They Make Money

• Digital course sales
• Coaching sales

Dominant Content Type

• Blog posts sharing tips and tricks for orchestra auditions
• Case studies

Top Performing Content

• Can You Take Orchestra Auditions When You’re Too Busy or Too Old?
• Should You Play in a “German Style” To Win a German Orchestra Job?

Things They Can Improve

Rob’s clearly doing most things right.

He should, however, add social media sharing buttons to his blog and probably turn the background color of his blog from black to white.

But that’s just my opinion

Lessons You Can Learn

• Just like Rob, you can use your own experiences to start a niche site
• Rob makes all of his money by selling courses. So niche sites don’t always have to attract millions of visitors to make money
• Rob’s site leaves no opportunity to turn visitors into subscribers.

3. TOTS Family

Susan and her husband started Think Outside The Sandbox (TOTS) Family to share their experiences of raising children with other parents.

A few years later and with more than 960,000 subscribers across its social media profiles and email list, TOTS Family is one the biggest parenting blogs on the web with dozens of full-time writers on its team.

All its authority and audience is built purely because of the quality and the usefulness of its content which targets day to day problems of young parents.

Despite hundreds of high-quality articles and brilliant branding, TOTS Family is still a niche site.

And that’s my point.

Niche sites don’t always have to be ugly one-page sites stuffed with keywords.

In fact, that should never be the case.

Key Stats

Estimated Monthly Traffic	Total Backlinks	Domain Authority
50,000	898	42
Facebook Fans	Twitter Followers	Instagram Followers
20,084	40,500	52,400

How Do They Make Money

I found the following ways they’re making money

• Google AdSense
• Third-Party Advertising
• Amazon Associates

Dominant Content Type

• Blog posts sharing parenting tips
• Food recipes
• Product reviews

Top Performing Content

• Low Carb No Bean Chili Recipe
• How To Prepare a tasty and Nutritious Mean For Your Family

Things They Can Improve

• They can us more opt-in boxes to speed up their email list building
• Some of the ad units on their blog are annoying and bad for user experience. They should look to replace them.

Lessons You Can Learn

• People love practical advice that helps them solve real-life problems
• Most of their product reviews are not product centred. Instead, they’ve identified problems and created blog posts around those problems while mentioning and recommending relevant products.

4. Attorney Rankings

Attorney Rankings recently rebranded themselves as Ranking.io but nearly all of their success to date has been built on providing custom SEO services specifically to independent lawyers and law firms.

This is a great example because SEO itself is a highly competitive industry.

But when you brand your business to serve a very narrow market segment, you automatically create your own niche.

This is what Attorney Rankings did by targeting lawyers, and their success has been phenomenal.

Their success stories have been featured on sites like MOZ, Backlinko and many other leading SEO sites.

Key Stats

Estimated Monthly Traffic	Total Backlinks	Domain Authority
30,000	515	35
Facebook Fans	Twitter Followers	Google+ Followers
569	132,000	4266

How Do They Make Money

Selling SEO services to lawyers, legal firms, doctors and other independent consultants.

Dominant Content Type

• Blog posts sharing best SEO practices for lawyers and independent consultants
• Case studies

Top Performing Content

• Law Firm SEO Strategies: 50+ SEO Specialists Share Their Best Tips - Rankings.io
• Lawyer Directories - 100+ Free & Paid Lawyer Directories

Things They Can Improve

• Add more images and multi-media to their blog content
• Build their email list more aggressively
• Work on growing their social media profiles

Lessons You Can Learn

• You can always carve your own niche if you find a unique angle in a populated and competitive industry
• Publishing detailed case studies can help you get cited on big publications and help you secure valuable backlinks.

5. FeMusician

I’ve already shown you a super focused niche site targeting aspiring orchestra musicians.

Female Entrepreneur Musician (FeMusician) narrows down even further.

As the name suggests, it’s a site focused on females who think they can build a career in music.

It appears a pretty small niche from the outside but when you dig deep down, you’ll realize that most people (women in particular) love singing.

But you could also consider this site a sub-niche of the make money online niche because what it is essentially doing is helping people quite their jobs and pursue a full-time music career.

Here’s a lead magnet on this site which shows exactly that

I love the overall look and feel of the site and also the fact that it has targeted such a narrow niche with great effect.

Their blog content is also really useful and its only a matter of time before it starts gaining traction. Plus, they have a pretty popular podcast that’s approaching 150 episodes now.

Key Stats

Estimated Monthly Traffic	Total Backlinks	Domain Authority
7000	147	38
Facebook Fans	Twitter Followers
1586	12000

How Do They Make Money

• By selling their membership course Female Musician Academy
• Affiliate marketing
• Private coaching

Dominant Content Type

• Podcasts
• Blog posts sharing tips on bootstrapping your music career.

Top Performing Content

• FEM69 Tips For Songwriting & Growing Your Fan Base with Stacie Rose
• FEM113 From Disney Child Star To Finding Her True Voice at Age 40 with Jennifer McGill

Things They Can Improve

• Add more images and multimedia to their blog posts
• Add social sharing buttons to their blog
• Promote their lead magnets more aggressively to speed up email list building
• Publish musical equipment reviews to make money from Amazon Associates

Lessons You Can Learn

• This site is another example how taking a different angle on a popular niche can help you find your audience.
• You can replace music with any other passion you have in life, start teaching people, sell course and make a living.

6. Comet Camper

This is one of my favorite sites on this list.

COMET Camper is a site dedicated to people passionate about living a minimalistic lifestyle and making a positive impact on the environment with their daily consumption habits.

It’s founded by Mariah, a designer and an avid traveller living in the COMET (Cost-effective, Off-grid Mobile Eco Trailer).

The truly remarkable thing about this site is its focus on quality content and user experience.

It is beautifully designed, tailored to the needs of its audience, and guides its visitors to exactly the information they’re looking for.

Key Stats

Estimated Monthly Traffic	Total Backlinks	Domain Authority
10,000	2800	25
Facebook Fans	Twitter Followers	Pinterest
328	-	-

How Do They Make Money

• Selling an online course on tiny living
• Affiliate income from Amazon Associates
• Affiliate income from direct partners.

Dominant Content Type

• Ultimate guides
• Blog posts sharing tips and tricks on tiny living

Top Performing Content

• How to Stay Warm in Winter When You Live in a Van or Trailer (plus: alternatives for toughing out the cold weather)
• How to Choose a Toilet For Your Tiny House

Things They Can Improve

They have most bases covered so there’s really very little I think they can improve.

Although I think they should reduce the number of inline opt-in boxes in their blog posts from 3 to 2. Right now it seems a bit overdone.

Other than that, they should just continue to do the same.

Lessons You Can Learn

If you look closely, Comet Camper is in a pretty narrow sub-niche of nomadic lifestyle (a much broader niche).

But even then it has been able to develop a dedicated audience because of its focused, useful and detailed content.

Instead of thinking short-term, they’ve built an authority site that is focused on providing value and building an audience.

As a result, they’re now making big bucks.

7. ProChurchTools

Atheism may be on the rise globally, but there are still millions of religious devotees who’re clinging on to their faiths strongly.

ProChruchTools has carved a narrow sub-niche for itself by using a religious angle with digital marketing services.

It offers tools and digital marketing strategies that church administrators can use to get to spread their message.

They seem to understand their target audience really well and the quality of their content is top-notch.

Their videos, podcasts and blog articles are of the highest quality and generate significant engagement in the form of comments and social shares

Key Stats

Estimated Monthly Traffic	Total Backlinks	Domain Authority
50,000	1040	35
Facebook Fans	Email Subscribers	YouTube Subscribers
12,135	24,190	6,411

How Do They Make Money

• Selling their flagship membership program “ProChurch Academy”
• Affiliate income through product reviews

Dominant Content Type

• Podcasts
• Videos
• Occasional blog articles

Top Performing Content

• The Top 25 Best Church Websites Of 2017
• 7 Perfect Church Connection Card Examples

Things They Can Improve

Although their design looks great, they should make their blog content more prominent on the homepage.

Currently, it is difficult to differentiate between videos, podcasts and articles because there are no clear thumbnails

They should also add social media sharing buttons to their blog.

Lessons You Can Learn

You can create a highly engaging website in a boring niche if you combine it with a popular niche and invest your energies in creating high-quality content.

8. TinyHouseBlog

We have another tiny house blog on our list but this one isn’t as well-designed or branded as the previous one.

It’s a more conventional niche site that’s designed in magazine style has dozens of articles related to tiny housing and its related topics.

The quality of content isn’t top-notch but it isn’t bad either.

The thing that separates TinyHouseBlog from other niche sites is its massive social media following.

It has hundreds of thousands combined social media followers and drives a large portion of its total traffic from visual sites like Pinterest and Instagram.

Key Stats

Estimated Monthly Traffic	Total Backlinks	Domain Authority
250,000	20,569	57
Facebook Fans	Twitter Followers	Pinterest
264,000	16,500	34600

How Do They Make Money

• Google AdSense
• Affiliate commissions from Amazon Associates

Dominant Content Type

• Sponsored articles
• Case Studies
• Reviews

Top Performing Content

• Code-Friendly Fresno’s California Tiny House Company - Tiny House Blog
• Little Guy Max is Next Step in Luxury Camping - Tiny House Blog

Things They Can Improve

They have a lot of annoying pop-ups the moment you open their site. They also need to work on the design and make their email opt-ins more prominent.

Right now you can’t really see them because they mix with the design easily.

Lessons You Can Learn

Too many so-called niche marketers completely ignore social media and rely solely on search engine traffic.

TinyHouseBlog is a reminder of the effectiveness of social media for niche marketing.

9. 52Kards

Magic tricks, digital courses by renowned magicians, and magic accessories – you get all of this under one roof at 52Kards

Created by Asad Chaudhry who’s a magician himself, 52Kards is a huge brand in the magic niche and has hundreds of thousands of social media followers and email subscribers.

What separates 52Kards from other eCommerce sites (other than its niche focus and a huge library of courses) is the quality of its product pages.

Product pages have such detailed descriptions that they look like blog posts.

There are customer reviews and ratings at the bottom of every product page and most of them also have at least 1 video showing the product in action.

Key Stats

Estimated Monthly Traffic	Total Backlinks	Domain Authority
120,000	622	44
Facebook Fans	YouTube Subscribers	Instagram Followers
26000	869,911	72,000

How Do They Make Money

• By selling digital courses
• Selling physical products on their eCommerce store
• By monetizing their YouTube channel which has almost 1 million subscribers

Dominant Content Type

• Videos
• Blog posts sharing magic tips and tricks

Top Performing Content

• The Foundations of Card Magic
• MINT - 52Kards

Things They Can Improve

They need to pay more attention to their blog content. Currently it seems to be created casually with poor headlines and formatting.

Lessons You Can Learn

YouTube, the second largest search engine after Google, is a huge platform for niche marketers that can single handedly fuel your business with traffic and monetization.

If you’re in a niche people are passionate about, start a YouTube channel and focus on building your audience by creating useful videos.

If you’re consistent this can become the content hub that you can use to launch your niche site.

10. Angela Fehr

As a kid, I loved painting with watercolours. It’s a passion that runs in my family since my father and grandfather were also great painters.

I know there are millions like me who’re passionate about watercolours and can spend hours painting their imaginary world with watercolours.

Angela Fehr is a professional watercolour painter and uses her site to share her expertise and love for watercolours with other like-minded people.

Because of her consistency and high-quality content, she has been able to build a huge community of passionate watercolour enthusiast that her YouTube channel alone has almost 50,000 subscribers.

Every one of her blog posts gets dozens of comments and hundreds of social shares.

Key Stats

Estimated Monthly Traffic	Total Backlinks	Domain Authority
10,000	5800	64
Facebook Fans	Twitter Followers	YouTube Subscribers
9125	896	49317

How Do They Make Money

• Selling Paintings on Craftsy
• Selling Online Courses on her site
• By monetizing her YouTube Channel

Dominant Content Type

• Video tutorials
• Blog articles

Top Performing Content

• A Word on Discouragement in Painting
• Creative Watercolour Course & Kit Giveaway

Things They Can Improve

They can certainly use a lead magnet to accelerate their lead generation process.

The blog content also needs to be more engaging with more images, videos and better formatting.

Lessons You Can Learn

If you’re a creative artist, this is a great example for you. There are millions of passionate people that follow every art form.

You just need to create a site that gives them value and you can easily make money from it.

There are multiple third-party platforms like Etsy, Craftsy etc. where creative artists are making millions of dollars selling their work. You can join them as well.

11. AirGun Shooter

AirGun Shooter is a magazine for shooting and hunting enthusiasts in the UK. It has a sizeable distribution network and is delivered all across the UK.

Their website, however, is a good example of a niche site that supports a physical business. They’ve managed to grow a loyal social media audience and use their site to grow their magazine subscription.

Key Stats

Estimated Monthly Traffic	Total Backlinks	Domain Authority
10,000	33	23
Facebook Fans	Twitter Followers
8,800	3370

How Do They Make Money

• Selling magazine subscription

Dominant Content Type

• Equipment tests and reviews
• How-To posts teaching different shooting techniques
• News related to guns and ammo

Top Performing Content

• How to shoot from a bench bag
• How to start an airgun club

Things They Can Improve

The design looks pretty outdated and doesn’t immediately take the reader to their content.

They should also look to diversify their income by selling digital products and publishing product reviews of Amazon products.

Lessons You Can Learn

This niche site is focused on a specific topic in a specific country. You might think this is adversely affecting their business but it’s completely the opposite.

Region focus has allowed them to identify the exact problems of their audience and create content that talks directly to them.

You can also use it as an additional angle to your niche site.

12. KnitHacker

This niche site reminded me of my grandma who used knit sweaters for me and my brothers all the time.

KnitHacker, as the name suggests, is all about knitting.

Founded by Danielle, a passionate knitter herself, KnitHacker has grown into a huge community of knitting enthusiasts that regularly publishes knitting tutorials, product reviews, general tips & tricks, and advice for special occasions.

Key Stats

Estimated Monthly Traffic	Total Backlinks	Domain Authority
100,000	678	39
Facebook Fans	Twitter Followers	Pinterest
66,435	19,700	8959

How Do They Make Money

• Google AdSense
• Affiliate Commissions from Amazon Affiliates, BlueHost and a few other programs
• By selling knitted products on Etsy
• By selling T-shirts

Dominant Content Type

• Knitting tutorials
• General knitting tips & tricks

Top Performing Content

• Anne Eunson Loves Lace So She Knit Herself a Garden Fence and It Looks Gorgeous
• Must-Make Wonder Woman Wrap by Carissa Browning Now Available in Crochet – the Pattern is FREE!

Things They Can Improve

• They can easily add a few digital products like eBooks or courses to make more money from their audience
• They should build their email list with an attractive lead magnet

Lessons You Can Learn

Once you’ve built an audience, there are just so many ways to make money with your niche site.

Instead of taking the conventional route of selling digital products, KnitHacker makes most of its money from Etsy sales and T-shirt sales on their shop.

If you’re in a creative niche like this one, there are many platforms like Etsy you can use to diversify your income.

13. The Sacred Womb

Now here’s a niche site on a really weird topic (I’m still not sure what it is), it has very low traffic and social following but it’s still making good money.

How?

By appealing to a very specific audience that is passionate about this subject and selling them training and digital products

That’s how simple it is.

The Scared Womb is run by Melanie who specializes in women’s health and emotional problems related to menstruation and the taboos associated with it.

To give you an idea, here’s one of her courses

She runs a popular podcast that is keenly followed by women who’ve become a part of her community over the last few years.

Key Stats

Estimated Monthly Traffic	Total Backlinks	Domain Authority
1500	12	15
Facebook Fans	YouTube Subscribers	Instagram Followers
667	405	1310

How Do They Make Money

• By selling digital courses and training
• By hosting live events

Dominant Content Type

• Podcasts

Top Performing Content

• When No Contact With Your Mother Is The Healthiest Option – E41

Things They Can Improve

• Needs to publish better and more detailed blog content to not only increase her readership but also to improve her search ranking
• Needs to aggressively build her email list

Lessons You Can Learn

Like me, many of you might be surprised that sites like The Sacred Womb exist and even make money.

But it only shows that often the things we take for granted or consider common sense are not that common for others.

People need emotional and physical help in their times of need, and if you can help them in any way, they’ll be happy to pay you for it.

14. Jessica Prague

Jessica is a Photoshop pro with more than 15+ of experience creating designs, websites, and brand campaigns of organizations and entrepreneurs.

She’s created this site specifically for design enthusiast or entrepreneurs looking to acquire Photoshop and design skills.

Her site is actually a great sample of her design skills. It has almost everything perfectly in place and highlights the most important elements that her visitors want to see.

Key Stats

Estimated Monthly Traffic	Total Backlinks	Domain Authority
30,000	7400	44
Facebook Fans	Twitter Followers	Pinterest
20,622	8502	12,585

How Do They Make Money

• Selling online courses on different design techniques and Photoshop skills
• Selling consultancy services
• Selling website design and complete branding campaigns

Dominant Content Type

• Webinars

Top Performing Content

Not available

Things They Can Improve

There’s very little that can be improved on the de