Everyone gets a little paranoid.
Yes even you, but that's normal.
You may just want to protect your valuables or have proof of a crime if the unfortunate time ever comes.
This billion dollar Niche we'll uncover today is the surveillance niche and this is something 7.4 million people are spending on in the States alone.
Related Articles
We'll be dissecting this multi-billion dollar niche apart and show you where and how the money can be made, what solutions are readily available and where you can find your audience.
You'll discover what the most popular content is, who the most influential people are, the most popular social media hubs, blogs and forums.
All of the reports that we create are thoroughly researched and designed to give you a head start in making a profit from the niche.
We try and choose niches that have a wide range of different business models available but the vast majority would make perfect blog / authority sites monetized by affiliate marketing.
And remember, there are many ways to tackle this niche so you don't need to worry about it being "too crowded".
Remember you need to dig into a unique angle and / or sub-niche.
Luckily for you, in this report we're going to jump into the Surviellance niche and show you where and how the money can be made.
(P.S. If you'd like to download a free list of 1,781 profitable niches click here or the image below)
Market Size & Worth
- Amount earned in revenue sales on security alarms is $23 billion in the US alone
- Annual growth was 4.3% from 2011 to 2016
- The industry is being catered by 56,549 business that employ 184,767 people
- In 2013, the security technology & services market generated about 67 billion U.S. dollars in revenues worldwide. This figure is expected to grow to 86 billion U.S. dollars by 2016
- The United States has the most number of surveillance cameras per thousand of people
- Video surveillance is the second most profitable security product in the U.S., falling behind integrated non-residential
- 85% percent of police officials surveyed who believe home alarm systems help deter burglary attempts
- 7,400,000 number of homes secured by ADT Security in the US
Demographics:
- Home security is being used by top earning people
- Middle income families also use the surveillance system to protect their families
- Families where the bread winner is between 30 to 40 are most likely to get home security measures
- Higher income households are more likely to have a security system
(P.S. If you'd like to download a free list of 1,781 profitable niches click here or the image below)
Niche Demand
Keyword | Avg Monthly Searches |
---|---|
Front point security | 17,000 |
DIY home security systems | 5,400 |
Wireless home security systems | 5,100 |
Home security companies | 4,700 |
Front point security reviews | 4,200 |
Home security system reviews | 3,600 |
Home security systems consumer reports | 1,400 |
Front point security cost | 1,300 |
The table above shows the monthly searches on Google for this niche.
Combined they add up to over 30K searches a month and that's not including the thousands of long tail keywords that we haven't covered.
This is a huge niche with a lot of demand.
Common Searches
Google.com
Google.com |
---|
Front point security |
Home security companies |
Wireless home security systems |
DIY home security systems |
Front point security reviews |
Home security system reviews |
Front point security cost |
Home security systems consumer reports |
Amazon.com
Amazon.com |
---|
home security system |
home security cameras |
vivint home security |
xfinity home security |
home security products |
Yahoo.com
Yahoo.com |
---|
home security tips |
home security companies |
diy home security |
Bing
Bing |
---|
home security systems washington state |
adt security packages |
wireless home security systems |
livewatch security |
adt home monitoring security systems |
home security companies |
alarm systems |
xfinity security system |
As you can see people are searching for home surveillance / home Security too often.
This shows just how passionate audiences are about the niche.
Niche Growth & Monthly Searches
As you can see from the graph, the Home Surveilliance niche has been a steady niche since the beginning of time and it is not decreasing anytime soon.
In fact, this is a niche that is here to stay and will always be in demand as people are always interested in keeping their homes safe and secure.
This niche is ready and has plenty of growth to be made so step in as all the market research has been done for you.
Sub-Niches To Explore
- Security cameras
- Electric fences
- Motion detectors
- Emergency lights
May Also Be Interested:
- Security contractors
- DIY security system
- Compound security
- Body guards
Most Popular Content
Use the ideas here to create similar content for your site.
Most Popular Content | Shares |
---|---|
Security Guard Opens His Home To Homeless Dad And Son | 70,200 |
Hacked home devices caused massive Internet outage | 57,000 |
Dad Stops Scrolling Through Home Security Footage When He Notices Wife On The Nursery Floor | 48,700 |
Video: Man watches Fort McMurray home burn on security cam | Metro News | 38,100 |
Boy Caught on Home Security Camera Stealing Hugs From Neighbor's Dog Gets His Own | 25,900 |
Woman Accuses Ex-Fiance Of Abusing Her But Forgot They Have A Home Surveillance System | 9,800 |
Home Surveillance Camera Saves Texas Man From Lying Cops | 7,100 |
Parents Demand To See Daycare Surveillance Video After Baby Comes Home With Bruises. They're Horrified When They Finally Watch It | 6,100 |
As you can see people are excited and motivated to share content such as articles in this niche.
Domain Name Ideas
Domain Name |
---|
dreamhomesupport.com |
dreamhousesecurity.com |
dream-home-security.com |
flat-security.com |
homesecurity.com |
dreamhomesecurity.net |
dreamhomesafety.com |
dreamhousesupport.com |
dreamflatsecurity.com |
Influential People In The Niche
Name | Twitter Handle | Followers |
---|---|---|
Intel Security Home | @intelsec_home | 28,000 |
GW Cyber & Homeland | @gwcchs | 10,500 |
ESET | @eset | 294,800 |
Honeywell Home Pro | @honeywellpro | 26,500 |
The Security Sensei | @securitysensei_ | 77,700 |
These are the most influential people in the market niche on home surveillance / home security.
Network with them. Highlight or feature them in your content.
Interview them. Use them to do research.
These people are NOT your enemy, but instead potential partners who can send you traffic and work with you.
(P.S. If you'd like to download a free list of 1,781 profitable niches click here or the image below)
Affiliate Products:
The types of items you can market to home surveillance / home security niche is apparent when you look at the offerings online.
Products on Amazon:
Amazon has over 285000 products listed, ranging from just zero to Hundred dollars.
Best Selling Products On Amazon:
Product | Avg/Price | Reviews | Rating |
---|---|---|---|
Canary All-in-One Home Security Device - Black | $162.86 | 1929 | 4.0 |
Doberman Security SE-0106-4PK Ultra-Slim Window Alarm (4 Pack) | $29.99 | 695 | 4.3 |
Fortress Security Store (TM) S02-B Wireless Home and Business Security Alarm System DIY Kit with Auto Dial + Outdoor Siren and More for Complete Home and… | $189.99 | 1225 | 4.2 |
Zmodo Smart Wireless Security Cameras- 4 Pack- HD Indoor/Outdoor WiFi IP Cameras with Night Vision Easy Remote Access | $99.99 | 491 | 3.8 |
Master Lock 265DCCSEN Dual- Function Security Bar | $19.98 | 2,655 | 4.2 |
ANNKE 8-Channel HD-TVI 1080P Lite Video Security System DVR and (4) 1.0MP Indoor/Outdoor Weatherproof Cameras with IR Night Vision LEDs- NO HDD | $129.99 | 345 | 3.8 |
There will always be newer and better products which mean’s buying the latest products that will generate sales as well as repeat sales for you.
Clickbank:
There are various products related to HOME SECURITY being offered on ClickBank. Incorporate these items to maximize your profit.
Product | Average Sale | Gravity | Commission |
---|---|---|---|
Easy Home Surveillance | $19.99 | 2.52 | 75% |
Home Automation & Networking Ebook | $5.98 | 0.5 | 50% |
Other Affiliate Programs & Offers
These are independently run affiliate programs.
Retailer | Commission | Cookie |
---|---|---|
Easy Home Surveillance | 75% |
CPA & Other Offers
Offer | Commision % Payout $ | Cookie Length | Type | Network |
---|---|---|---|---|
ADT Home Security US | Pay Per Call | $65 | CPA | Aragon Advertising | |
Cammy Home Security - CPA | $49.04 | CPA | Planit LGPM | |
[MOB] NitroQuotes Home Security /US SOI | $30 | CPA | ClickDealer | |
Home Security - HomeSafety.com - Multi Page (US) | $29.75 | CPA | Envyus Media | |
Homes security US | $28 | CPA | DigitalRaves | |
Home Safety - Home Security (CPL) | $26 | LEAD | Express Revenue Inc | |
Cammy Home Security - Free £20 Gift Card | $24.52 | CPA | Planit LGPM |
Google Play Apps
APP | COST |
---|---|
Home Security Camera - Alfred | FREE |
AtHome Camera - Home Security | FREE |
Home Security Camera WardenCam | FREE |
AtHome Video Streamer- Monitor | FREE |
Mobile Surveillance & Security | FREE |
Udemy Courses
Course | # of Lectures | Rating | Reviews | Price |
---|---|---|---|---|
Skype Camera Video Surveillance | 6 | 4.9 | 7 | $10 |
Itune Apps
App | Category | Star Rating | Review |
---|---|---|---|
Presence: Free smart home motion security camera | Life style | 4.0 | 2,372 |
Manything home security camera app with cloud DVR | Life style | 4.0 | 496 |
AtHome Video Streamer-IP Camera for home security | Utilities | 3.5 | 263 |
Alfred - Home Security Surveillance IP Camera | Life style | 3.5 | 158 |
Home Security Video Surveillance WardenCam | Life style | 3.5 | 106 |
Blogs, Forums And Social Media:
Use these forums, blogs and social media groups to get content ideas, network, drive traffic and inspiration.
Google blog search shows almost 18,000,000 pages and posts indexed about acne, so there’s no shortage of content ideas and bloggers to network with.
Top Home Surveillance / Home Security Blogs:
Blog | Social Media | Email List |
---|---|---|
safewise | Yes | No |
frontpointsecurity | Yes | No |
vectorsecurity | Yes | Yes |
myalarmcenter | Yes | Yes |
simplisafe | Yes | Yes |
getsafe | Yes | No |
Use these blogs for content ideas, networking opportunities, guest posting, traffic and more.
Home Surveillance / Home Security Forums
Forum | Members | Posts |
---|---|---|
security.livewatch | ||
cctvforum | 52,655 | 289,075 |
shieldlab | 134,176 | 152,021 |
dslreports | ||
connectedly | ||
smarthome |
These are some of the top forums catering to home surveillance / home security.
The membership numbers clearly show how simple it can be for you to discover and help solve issues for your audience and traffic to your site can start pouring in.
Social Media
Facebook has tens of thousands of people interested in home security. It’s a great place to network, advertise, get traffic, and meet others in the niche and more.
Facebook Most Popular Pages
Page | # of Likes |
---|---|
Secure Inn | 163,681 |
Proforce Security Services Ltd | 673 |
Home Security | 897 |
Facebook Most Popular Groups
Group | Members |
---|---|
Southern Indiana home security and defen | 1,704 |
Learn About Home Fire Safety | 141 |
Tips for home and personal safety. | 42 |
Free Nationwide- Honeywell Home Security | 81 |
Most Popular Youtube Channels
Channel Name | Video # | Number of Subscribers |
---|---|---|
Cox Communications | 289 | |
Home Security Store | 124 | 4,642 |
GEOARM Security | 678 | 3,370 |
smanos Smart Home | 164 | |
Vivint Smart Home | 304 | 4,344 |
Popular Reddit Groups
Groups | Members |
---|---|
home defense related discussion and ideas. | 16,571 |
Home security for the UK | 104 |
Home security | 2,271 |
Home and Office Security | 29 |
Scoop It Groups
Name | Viewers |
---|---|
Best Home Security Systems Reviews | 1,800 |
Security Services Systems: A smart re | 2,800 |
Home Security | 41 |
Pinterest Pinners
Name | Followers |
---|---|
SimpliSafe Home Security | 5,424 |
Family and Home Security | 2,343 |
24/7 Home Security | 2,012 |
Home Security | 751 |
Family and Home Security | 1,019 |
Why Are People In This Niche
- People want to protect valuables in their home by installing home security
- Home security can provide a deterrent to crime like home invasion or theft
- Some home owners prefer remote access to their home via online access
- Home security also reduces the insurance premium on the homes
- People can have emergency systems in case of fire or gas leakage
- Parents use home surveillance to keep an eye on the kids or the nanny
- Home security gives a sense of security to the people
- Surveillance systems can also reduce energy consumption by monitoring resource wastage by turning off utilities where no one is around
Most Common Topics And Questions
These questions / topics are problems that need solving.
Solve them in your content and through your product recommendations and you'll have a happy audience ready to spend money.
Amazon, Clickbank and other networks have products and solutions which cater to these problems.
- Where can I buy a home security setup
- How much hard disk space required to save 1 weeks data on the DVR
- How much does a security system cost on average
- How much will the home owner insurance decrease after installation of the home security system
- Should I install a security system
- Does the cost of security go up in certain locations
- How much does it take to hire a security expert
- What are the minimum things required to secure a home
- Where can I find a security firm in my area
Who's Advertising In The Niche
Advertising is a strong sign of a profitable niche. People don’t spend money on ads if they can’t profit from it.
These are some of the major advertisers on google.com:
Advertiser | Selling |
---|---|
Online Security Training - schooldangers.org Adwww.schooldangers.org/s ecurityceu | Maintain certs & licenses. Get online CEs today. IP Video • IP Networking • Troubleshooting • Wireless Technologies • Access Control Specialist Curriculum: Access Control Specialist, IP Networking, IP Video, Troubleshooting… |
Home Security Alarm System - Wholesale Suppliers Online Adwww.alibaba.com/Online/ Shop | Global Brands Coverage. 100% On-time Shipment Protection. Shop Online Today! |
China Home Security - High Quality Price Ratio Adwww.made-in-china.com/ | Safe Trading Home Security on Leading B2B Platform Leading B2B Portal • Quality China Products • SGS Audited Suppliers • China’s B2B Impact Award |
Online Security Training Adwww.schooldangers.org/s ecurityceu | Maintain certs & licenses. Get online CEs today. IP Video • IP Networking • Troubleshooting • Wireless Technologies • Access Control Specialist |
Blog Topic Ideas
These are some proven blog topic ideas that would work well in this niche:
- Home Security Tips for the Whole Family
- $50 home security camera streams to your iPhone or Android phone
- Decorate Your Home With These 7 Stylish Security Cameras
- Can A Smart Home Replace Security Guards and Video Camera Surveillance?
- Home Security Systems: Installation and How They Work
- Security system watches over your home without cameras
- Home security demystified: How to build a smart DIY system
- 20 Home Security and Crime Prevention Secrets
- Dad Stops Scrolling Through Home Security Footage When He Notices Wife On The Nursery Floor
For more ideas check out the following resources:
- http://ideas.contentforest.com/
- http://www.hubspot.com/blog-topic-generator
Reasons To Get Involved In The Niche
- This is a stable market and is highly
- Over 161,000 people are searching for just the most obvious keywords every month – showing huge online
- This is part of a $23 billion US market
- There was a growth of over 4% from 2011 to 2016 in this niche
- Between the social media hubs and forums there are over 250000 people sharing news relating to HOME SURVEILLANCE / HOME SECURITY; more than 400000 followers for influential people; over 200000 members liking pages and being members of groups on Facebook; meaning a huge pool of engaged traffic to tap
- There's an endless array of content ideas in the niche including popular ones like “home security tips for the whole family” – create similar content but better and it's almost guaranteed to go
- People are passionate about this topic and ready to spend money, you can see they already buy devices it may as well be spent with
- There's plenty of good domain names available including com and homesecurity.com – pick one and get started.
- schooldangers.org/securityceu and www.alibaba.com/Online/Shop are just two of the advertisers in
How To 'Hack' Your Way Into The Niche
This niche has got it all – an obsessive audience with money to spend lots of products on sale, tons of social media sites, loads of blogs and forums with an easy to reach target audience.
You drive traffic from blog commenting, guest posting, forum marketing, interacting on social media with influencers.
You get your content ideas from seeing what's popular on other HOME SURVEILLANCE / HOME SECURITY blogs and related blogs and simply write something bigger and better, bolder and stronger. Make the other ones pale in comparison.
Your profits can grow in no time thanks to the passionate audience in this exciting niche market.
By networking with others in the niche, sharing their content and linking to them, your website will grow. Just watch as they return the favor.
And don't forget to build your email list so you can continue to build your relationship with your audience, drive traffic back to your newest content, and promote to your audience
What You'll Need To Get Started:
- A reliable web-host from the likes of WP-Engine (or Bluehost if you're on a budget)
- A brandable domain from NameCheap
- A premium theme from Studiopress
- Image & graphics from Photodune from $1 (don't take images from Google you'll end up in legal trouble)
- An auto-responder to build your email list and contact your customers – Aweber is just $1
- The number #1 email capture tool on the market – OptinMonster, so you can grow your list fast.
- A set of 12+ free tools that'll blow up your email list and exponentially grow your site from SumoMe.
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