Introduction

Being a website owner is a rewarding yet demanding job. A solid website can increase your profits and open up your business to a wider audience, but creating such a site requires a lot of work and effort. While there are many aspects of a website that will require your attention, there’s no doubt that website speed is among the most important ones. A fast-loading website is crucial for improving user experience, which will help your website rank better on different search engines. That being said, there are a few ways through which you can achieve a faster-loading Wordpress website – like using the best plugins for website speed Optimization. However, you can also go for custom speed optimization packages that are offered by different agencies, as well as choose to pay for white-label speed optimization services. Every option will get you to your end goal, which is a faster-loading website. 

If there’s still a shadow of a doubt in your mind about why you should invest in website speed optimization, there are a few statistics you should be aware of. For starters, it’s useful to remember that even a 0.1-second increase in website loading speed for mobile users can increase your conversion rate by 8.4%. On the other hand, when users are trying to view a page, even a 1-second delay in loading speed can result in 11% fewer views. Couple all of that with the fact that 44% of people are likely to comment on your website’s loading speed with their friends and family (which could impair website traffic if the comments are negative), and you get an idea of why you should make your website speed one of your top priorities. 

Which are those 5 Plugins?

WP Rocket

For most WordPress website owners, nothing beats WP Rocket when it comes to speed optimization, as well as quite a few other features. Let’s start with its price, which sits at $49 per year – and that’s the most affordable version. But once you try it out, you’ll realize why this plugin is worth its weight in gold. From minifying JavaScript to offering lazy load features and GZIP compression, WP Rocket will help you work on multiple areas in order to achieve a fast-loading website. WP Rocket also takes care of page and browser caching, allowing your visitors to enjoy the optimal version of your website. Sounds compelling? That’s exactly why WP Rocket is one of the most popular Wordpress Plugins for website speed optimization. 

Perfmatters

If you want to improve website performance and speed up your WordPress site, then Perfmatters is a premium plugin that’s bound to get your attention. As a premium-only plugin, you can’t find it on the WordPress repository or get it for free. But once you see what it’s going to do for your website, you’ll be more than happy to pay for it. Made by two brothers, Perfmatters combines a multitude of performance optimization features, as it helps with minifying HTML, caching static files, and optimizing database tables. It’s oftentimes said that this plugin does the work of multiple WordPress plugins, as it performs many functions and includes a variety features. 

LiteSpeed Cache

Sometimes, you don’t feel like searching for a couple of different plugins that will take up too much space and risk slowing down your website even further. Usually, it’s much better to find an all-in-one site acceleration plugin that will make sure that your website visitors are always viewing up-to-date pages once they visit your website. And to make that happen, you ought to look into LiteSpeed Cache – a WordPress plugin for website speed optimization that’s free to use. LiteSpeed Cache is characterized by fast server-level caching, great reviews, and extensive settings. The plugin also includes optimization tools for dynamic content on your website, such as images. Besides, it’s safe to say that outdated cached pages will no longer be a problem, as you will have a handy crawler that will locate and refresh them. 

WP Optimize

The name of the plugin says it all – WP Optimize tends to optimize your website by being an all-in-one plugin that caches your site, cleans your database, and compresses your images. Not only can the plugin do the job it’s supposed to, but it can also come completely free of charge. Of course, you can always opt for a premium version if you feel like you need more enhancements, all the while knowing that you will get the best bang for your buck. Either way, as one of the best WordPress plugins for website speed optimization, WP Optimize will manage to free up precious space and save server resources, resulting in a faster and better website. 

Autoptimize 

Speeding up your website will be a relatively easy task with the help of Autoptimize, which will optimize JS, CSS, and images, thus impacting most (if not all) core web vitals. The plugin also includes HTML and JavaScript optimization and minification, making it one of the favorite WordPress plugins around. Surely, the fact that the plugin comes free of charge also has something to do with its popularity. You’ll want to remember that, while Autoptimize does include a few other optimization features, it mostly focuses on code optimization. Most importantly, Autoptimize does not include page caching, which could be a deal-breaker for some people. 

Conclusion

While having a website is a good start, it’s nowhere near enough unless you actively take all the steps that will ensure your success. Working on its loading speed should be among the main things on your to-do list. You can achieve that through the aforementioned WordPress plugins for website speed optimization, or you can bypass all the problems and intricacies by simply contacting a professional agency. They will handle the task of optimizing your website for mobile and desktop users, and they will also be able to provide a plethora of other services regarding the maintenance of your website. Every dollar that you put toward website optimization will be well-spent.

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