While video content is beneficial through various traditional and digital marketing channels, Social Media video is a unique tool. In order to successfully drive ROI from social media you need to target your video content to a specific audience, in that both the users and the platforms benefit from the campaign. If you want to remain competitive and relevant it is advisable to research the desires and needs of your audience and make use of these social media video best practices. Paul J. Zak wrote a research article for the Harvard Business Review called Why Your Brain Loves Good Storytelling,

The post Creating Online Video Content that Packs a Punch appeared first on Tech N Techie.