Do authors handle their own marketing? It depends. In the traditional publishing world, the publisher tends to make all the marketing decisions. In the self-publishing world, authors handle their own. With hybrid publishers, all decisions are shared, all along the way.

For a better understanding of these three publishing options, click here to read more details.

To be clear, authors must understand what exactly “marketing” entails. There are some things you’ll still have to do on your own, regardless of which publishing option you choose.

The Difference Between Advertising, Marketing, and Selling

To clarify, advertising is the vehicle you use to reach your target market of customers. Marketing is the language in which you choose to speak to them to pique their interest in your offering. And selling is the act of convincing them to buy from you—of coming right out and asking for the sale. The most successful salespeople harmonize all three of these components together.

ad·ver·tis·ing (ăd′v r-tī′zĭng)
n.
1. The activity of attracting public attention to a product or business,
as by paid announcements in the print, broadcast, or electronic media.
2. The business of designing and writing advertisements.

mar·ket·ing (mär′kĭ-tĭng)
n.
1. The act or process of buying and selling in a market.
2. The strategic functions involved in identifying and appealing to
particular groups of consumers, often including activities such as
advertising, branding, pricing, and sales.

sell (sĕl)
v. sold (sōld), sell·ing, sells
v.tr.
1. To exchange or deliver for money or its equivalent: We sold our old
car for a modest sum.
2. To offer or have available for sale: The store sells health foods.
4. To be purchased in (a certain quantity); achieve sales of: a book
that sold a million copies.

A traditional publisher will manage all the marketing and advertising for you: writing your back cover copy, designing your book cover, sending out review copies, placing ads in industry magazines.

Do Authors Handle Their Own Selling?

Yes. For the most part, selling will be up to you no matter who you publish through. Click here to read more details.

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