In Adwords, the best performing ads are usually the ones that people find the most relevant. Think about how you search and surf the web. You tend to ignore things you aren’t interested in and focus on those that are relevant only to you, right? So, if you’re craving chocolate chip cookies right now, we’re sure you’ll ignore an ad about browser cookies, right?

While going about AdWords creation, to effectively reach potential customers, your text ads should be specific, relevant, attractive and empowering.

• What’s your USP?

Free shipping? Dazzling variety? Tell people! Showcase the products, services, or offers that make you competitive.

• Ensure you include prices, promotions and exclusives

People often use Google search to make a decision about something. Give them what they need to decide. If you have a limited-time discount or stock an exclusive product, say so.

• A potent CTA

Are you selling something? Tell people what they can buy. Are you offering a service? Tell people how to contact you. Calls to action like purchase, call today, order, browse, sign up, or get a quote make clear what the next steps are.

• Don’t forget to add at least one keyword

Keywords in your ad text show your ad’s relevance to what people want. For example, if you’ve included digital cameras as a keyword, your ad headline could be “Buy Digital Cameras.”

• Match your ad to your landing page

Have a look at the page that you’re linking your ad to, the landing page and make sure that the promotions or products in your ad are included there. People might leave your website if they don’t find what they expect.

• Appeal to customers on mobile

People seeing your ads on mobile are more likely to want to know where you are, or to call you. Show your location and phone number. Also, consider creating ads devoted to people on mobile devices, using the mobile version of your website as a landing page and offering specials suited to a mobile audience. Keep in mind, your text ads can appear differently on mobile.

• Experiment, Experiment, Experiment!

Create three to four ads for each ad group and use different messages for each to see which does the best. AdWords rotates ads automatically to show the best-performing ads more often.

• Check for common ad text mistakes

In order to make sure all AdWords ads are high quality, every ad must meet high professional and editorial standards. That means no extra spaces, sTrAnGe CAPITALIZATION, or unclear URLs, to name a few.

Therefore, take note of the following aspects while AdWords creation and you will effort to reach the target audience would be simplified.