Within a given AdWords campaign, an ad group lets you organize and target your ads. You can place bids and organize keywords at the ad group level. This article describes how to create or edit an ad group. Here is how you go about it.

• Open your AdWords account.
• Choose an existing campaign or create a new one.

• Under All campaigns, click on the name of the campaign that you’d like to add an ad group too.
• Click on the Ad groups tab.

• Click on the + Ad group button.
• On the “Create ad group” page that appears, follow the instructions to complete your new ad group (you’ll be given the chance to create an initial ad and its keywords).

• Click on save ad group.

Once you’ve created your new ad group, you’ll most likely want to fill it out with more ads and keywords. You can do this by clicking on your ad group’s name, then click on its Ads or Keywords tabs.

How to edit an ad group?

In the table on the Ad groups tab, you can edit a single ad group by clicking its status icon or bid in the “Default Max. CPC” column. To change the ad group’s name, click the pencil icon that appears when your cursor is next to the ad group’s name. Note that if you click the ad group’s name instead, you’ll jump to the Keywords tab.

To make changes to multiple ad groups at a time, check the boxes next to one or more ad groups to enable the Edit button (or click the header row’s checkbox to “Select all”). This lets you edit the status, name, and bids for the selected ad groups.

Watch out for these frequent mistakes when creating ad groups

A lesson we all learn rather quickly when using AdWords is that there is a lot of room for error. Being that Ad groups is an important layer to your ads, make sure you don’t commit these mistakes.

• Lumping keywords together

A common mistake is that people put all their keywords in one group. That would be putting haircut, color, and styling all in one group. It is ok to make more than a few ad groups. Putting all your keywords in one is not going to help your relevancy.

• Using more than 20 keywords in a group

If you want multiple keywords in a single group, make sure they are similar and don’t overwhelm your ad group. Having too many keywords wastes your budget on irrelevant clicks.

• Not using Single Keyword Ad Groups

With all said, you really should set up a few if not all your ad groups as single keyword ad groups. This is so you can let your best-performing keywords shine on their own and greatly help your campaign for relevancy.