SEO is an abbreviated form of "Search Engine Optimization". By the time SEO practice came into existence the entire Digital Marketing world experience some fluctuation in ranking.
Search Engine optimization is the set the practices adapted to optimize websites for different Search Engines. It can also be defined as the processes taken into account, for ranking high on search engine result pages. SEO techniques need to have hard work, full dedication and long term vision.
Search Engine Optimization is broadly classified into two major segments as:
On-Page and Off-Page Optimization
Both optimization techniques are implemented in order to rank high on SERP’s. The only difference in both optimization techniques is that On-Page is applied within the content and HTLM source code part, whereas Off-Page as its name suggest is applied outside the website design boundaries.
Some of the optimization techniques are:
Meta Tag Insertion Quality Link Building
Image Optimization Social Book Marking
Internal Link Structure Blog Posting
Header tag insertion Article Submission
Structured data optimization Search Engine Submission
We can break down the SEO strategies into 4 pillars:
1. Spend quality time on researching the relevant keywords based on your targeted audience and the product or brand you intend to promote.2. The second step is to apply the above researched Keyword in your content formed. Keyword stuffing is the prime ingredient for the SEO recipe.
3. Once the keyword rich content is designed, it’s time to let your targeted audience read the content. Start posting this content on different channels.
4. And the last step is to experience the best result out of it.
Implement the best Search Engine Optimization and get the targeted traffic at your doorstep.