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What is ads.txt file and how does it works?

Ads.txt file protects publishers from ad fraud and potentially increases the ad revenue. In this article, will explain what ads.txt file is and how does it works?

What is ads.txt file?

Authorized digital sellers or ads.txt file is an initiative created by IABTechLab which helps to sell your digital ad inventory by Authorized Sellers only like Adsense. The ads.txt file gives you more control to declare who is allowed to sell ads on your website.

The IAB Technology Laboratory (Tech Lab) is a non-profit organization that focused to develop technology, standards and growth of the digital media.

This initiative is supported by so many digital advertising platforms and Google is one of them.

Why ads.txt file is important?

One of the most challenges around digital advertising is Ad fraud. People with malicious intent continuously try to trick Advertising Platforms with fake clicks, domain spoofing, fake impressions, bots and much more. Ad fraud cost millions of dollars and damaging advertisers and publishers every year.

Ads.txt is a simple and secure method that publishers used to declare which companies are authorized to sell their ad inventory. This will improve the transparency in the digital advertising system and makes harder for bad actors to profit from selling counterfeit inventory using malicious tricks across the digital advertising system.

How Ads.txt file works?

Ads.txt file works by creating a publicly accessible record of authorized sellers where advertisers can index and check if they wish to purchase inventory from that authorized sellers. Means buyers can crawl the publisher’s ads.txt file and check whether the advertising platforms that are they dealing with are in authorized sellers list or not.

For example, if company ABC wants to display the ads through any advertising platforms like Adsense on a website like Then ABC Company will check that website ( ads.txt file. The file will display the authorized sellers who can display the ads on that website. So ABC Company can check whether their dealing advertising platform Adsense allowed displaying the ads in that website.

If you’re displaying ads on your website using advertising platforms like Adsense and info links then you are advised to add Ads.txt file.

I hope this article helped you to know more about ads.txt file.

If you’ve any questions, feel free to contact me and share this post with your friends on Facebook and Twitter. B

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What is ads.txt file and how does it works?


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