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What is Frequency Capping & Membership Duration in Google Ads?

Tags: consumers

Consumers today are inundated with thousands of ads. It is estimated that we are exposed to roughly 10,000 ads every day – but surprisingly, our brains are pretty good at recognizing an ad that we’ve seen before. Consumers also need several exposures to a brand or product before they start to remember it, though. This…



This post first appeared on Foxxr Web Design, please read the originial post: here

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What is Frequency Capping & Membership Duration in Google Ads?

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