The end of the fossil fuel era is near.  Some industry stalwarts, like Exxon, are in outright denial.  Others, like coal king Peabody Energy, can’t help but feel acute pain as their once-impenetrable fortresses crumble.  Others, like Shell, are investing in the future.

Europe’s largest oil company, Shell, sees the writing on the wall.  The Anglo-Dutch conglomerate has determined that it is not going to rely only on dirty fossil fuels for its livelihood.  Rather, it’s going to catch a wave on the market tide and invest in the burgeoning clean energy revolution.