Public reaction to "The New American Home," has ranged from snarky to mocking to straight up outraged—not just toward the home itself, but toward the designers and the “hapless” writer who gushed about it in The Washington Post.
The $5 million annual project promoted by the NAHB appears to have misfired badly with the general public. The latest iteration of what one of our staffers dubbed "The Next American Hoax" ignores virtually every housing trend currently in play: tiny homes, multifamily, net zero, smart plus solar, resiliency. You name it. They ignored it. The houses show just how far from the mainstream the good old boys at the shrinking national organization have strayed.