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‘Two Kingdoms’ Marketing campaign concludes bridging creative traditions between Saudi Arabia and UK 

The ‘Two Kingdoms’ initiative, launched by Saudi Arabia’s Royal Institute of Conventional Arts (Wrth) to rejoice the wealthy shared creative legacy between the Kingdom and the UK, made important strides over the weekend. Following a collection of immersive occasions which befell within the capitals of each nations, Riyadh and London, fostering cross-cultural alternate and dialogue by means of conventional creative practices.

Following extremely profitable workshops in Riyadh’s King Abdullah Monetary District, the marketing campaign made its strategy to London for Crafted within the UK’s “London Craft Week”. The woodcraft workshop on the Victoria & Albert Museum drew important curiosity, with famend artist Jan Hendzel offering insights into conventional Saudi woodworking methods and even collaborating within the craft course of.

The cross-cultural alternate returned to Riyadh, the place on 18th Could, British artist Harriet Frances held an immersive jewelry embroidery workshop at Wrth headquarters. The session was conceived to empower native Saudi artists and artisans by introducing them to new cultural traditions, whereas persevering with to foster higher creative understanding between the 2 kingdoms.

The ‘Two Kingdoms’ initiative by the Royal Institute of Conventional Arts (Wrth) celebrated the shared creative heritage between Saudi Arabia and the UK, culminated impressively this previous week. Occasions had been held within the capitals of each kingdoms, Riyadh and London, facilitating a cultural alternate by means of conventional creative practices. The timing coincided opportunely with World Cultural Range Day on 21st Could, lending additional resonance to the marketing campaign’s core tenet of paying tribute to the deep-rooted creative legacies that outline each nations.

By offering platforms for artists to share their expertise and for audiences to expertise totally different cultural artwork kinds, Wrth hopes to encourage artistic dialogues that transcend borders. The “Two Kingdoms” initiative reinforces the Institute’s dedication to authentically representing Saudi Arabia’s heritage whereas championing international cultural alternate.

Because the marketing campaign concluded, its clear success paves the best way for extra such alternatives to attach nations by means of their intertwined creative legacies sooner or later.

The “Two Kingdoms” marketing campaign was run along with World Cultural Range Day on 21st Could, which reinforces Wrth’s mission to protect conventional arts worldwide whereas empowering the artists who observe them.

For over 30 years, Wrth has performed a number one function in selling Saudi Arabia’s distinctive cultural heritage by means of conventional arts schooling, exhibitions, and international alternate applications. The Institute contributes to the dissemination and international recognition of conventional arts, drawing consideration to the shared human values between all peoples no matter their languages, cultures, and totally different customs.

Wrth stays dedicated to authentically representing the Kingdom’s wealthy legacy, supporting and nurturing rising native expertise in addition to encouraging these involved in studying, mastering, and creating them.

The post ‘Two Kingdoms’ Marketing campaign concludes bridging creative traditions between Saudi Arabia and UK  first appeared on RawNews.



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