Key Developments:

1.      In July 2020, Zhou Nutrition has launched an innovative new line, Zhou Nutrition Water Enhancers. Zhou Nutrition Water Enhancers are available in six delicious natural flavors, and support a variety of wellness needs, from hair and skin health to memory, and management of occasional stress

2.      In August 2020, Lifted Made, a wholly-owned subsidiary of Acquired Sales Corp., has launched flavored nano-CBD water enhancer packets under Lifted Made’s flagship brand Urb Finest Flowers

3.      In August 2020, Ocean Spray Cranberries, Inc. the human food and beverage brand entered the pet industry with the launch of Tally-Ho™ functional water enhancers for dogs

Regional Insights:

North America is anticipated to attain significant growth in the global flavor enhancer market

What are Flavor Enhancers?

Flavor enhancers are types of additives that are widely added into the food to modify the existing flavor and also enhance the taste and texture of food. Flavor enhancers are widely used in food products such as prepared meals, savory snacks, and condiments.

Market Drivers:

Changing food habits, growing disposable income of consumers, and increasing adoption of the western culture around the globe are key factors responsible for the growth of the flavor enhancer market. Increasing consumption of snacks prepared meals, and condiments are also uplifting the growth of the flavor enhancer market. In July 2017, PureCircle the producer and innovator of great-tasting stevia sweeteners for the global beverage and food industry has announced the launch of new stevia leaf-based flavor enhancers. The increasing focus of key manufacturers on introducing such variety in flavor enhancers is further anticipated to augment the growth of the flavor enhancers market over the forecast period.