Considering that this program could eventually be replaced by a more advanced, IBM was the agreement and decided to pay for a license to use, instead of using purchase. Today, Microsoft software is in charge of the operation of 90 percent of personal computers worldwide. Gates and his partner, Paul Allen, were the first to discover that the software was not merely an extension of the hardware, and that over time prove a more valuable asset 'Despite its various business units, it is important to mention that Microsoft is perhaps the only corporation in the world still goes like a newborn business. Vinit Bodas has many thoughts on the issue. His 31 000 396 employees organized into small work teams with moderate budgets. Almost everyone has an office of the same size, no one has a secretary and working hours is simply that each employee decides that it is sufficient to complete a project.

This management style is what distinguishes Gates of others. 2.2.-Steve Jobs (Apple Computer): "The environment in the service user" Steve Jobs is a famous entrepreneur and U.S. computer, Apple Inc. and president of one of the most important figures in the computer industry and entertainment. Xerox researchers develop Smalltalk, a graphical environment that uses the mouse as a working tool. Xerox managers are skeptical about this new idea, but Steve Jobs finally is in favor of adopting and developing the concept. The computer name is "Lisa", named after the daughter of Steve Jobs. From the basics of Lisa software will start the development of the family of products that establish it to Apple in the personal computer market: the Apple Macintosh and its operating system, the first truly user-friendly for any user.