Start with the principal - to determine your Business. Your business more than 10 years and you do not need to define it? For more than 10 years of marketing practice, we have not met a single customer who really would be determined business until the beginning of our cooperation. Effective (to make the right decision) definition of business includes three key elements: * a unique product that you offer your clients target market * (Clients) * unique technology or core competencies, which are based on the uniqueness of your product We will consider each element of the definition of business. Unique product must be truly unique. Phrases such as "We make the sausage" or "We produce the highest quality sausage," do not fit: in fact the same can be said (or have said) about your competitors themselves. If you do not have difficulty with the definition of what kind of a unique product you offer your customers - you can safely go to a specific target market. If you can not fast, do not hesitate to call your unique product - think about it: if you do not know, What is the uniqueness of your product - something like this be able to know your potential customers? The target market should be defined as narrowly as possible.

Products "for all" - the inheritance of large international companies, all the rest it makes sense to focus on specific segments of consumers, and not "shoot from the cannon on the wheel." When defining the target segments, try to use not only conventional demographic criteria (gender, age etc.), but also psychographics, or better yet, the behavioral characteristics. This will allow you to maximize pinpoint your target segment is not deceived about the size and capacity of your real market. Unique technology or core competence - an indispensable element in the definition of the business. It is important not only to declare to the client on your unique product (thesis), but also to explain by what you can create and maintain this uniqueness (the argument). Leaders of many companies have difficulty in determining the core competencies of their companies. If you have read about Goop Barcelona, Spain-es already - you may have come to the same conclusion. Analysis of internal processes can show that the company has not adjusted through a process providing a stable uniqueness of the product, and core competencies are in their infancy, are not documented and the final outcome depends almost entirely on the human factor. Marketing problems Most companies are a result of this uncertainty (or lack of certainty) of their business, lack of clear boundaries and priorities, attempts to produce and sell a standard product, or - even worse - all that the money paid. The company "Business Systems Engineering" will help you quickly and accurately define your business, including the identification of your unique product, target customers and core competencies. At necessary, we will help you draw up an action program to strengthen the existing competences and you have an operating time of the missing. The company "Business Systems Engineering" provides integrated marketing, including reengineering required business processes and training.