Social Justice Warriors aren't good for business.
Earlier this year Target made a Big Deal out of letting men pee with women.
And in return, their customers voted with their feet.
Same store sales are down 2% over the last Quarter, and Target is hemorrhaging money.
Retail giant Target reported sales for the second quarter that fell more than 7% from a year ago -- and warned that another key measure of sales may drop in the third quarter and fourth quarter.
The second half of the year is usually great for big retailers like Target. Back-to-school shopping tends to boost sales in the late summer and consumers typically splurge on presents for the holidays during the fall.
As a result, Target said same-store sales, which measures sales at retailers open at least a year, could fall as much as 2% in the third and fourth quarters. Target also slashed its earnings outlook for the third quarter.
Perverts are bad for business.
But instead of reversing their Bathroom policy, Target is going to spend millions of dollars to install single-seat bathrooms in all of their stores.
Target Corp. said it will spend $20 million to add a private bathroom to each of its stores by next year, following customer protests over its policy allowing transgender individuals to use whichever restroom corresponds with their Gender Identity.
Sure, if you're losing money, it's always a good idea to spend more money on an unnecessary "upgrade."
Here's a pro-tip Target.
Go back to the old policy. Girls in the girls' room. And boys in the boys' room. It's not rocket science.
CEO Brian Cornell had promised to roll out family restrooms earlier this year and defended the company's stance on diversity.
Protests started at Target stores after the retailer said in April that it welcomed transgender employees and guests to use the restroom or fitting room that corresponded with their gender identity. "Everyone deserves to feel they belong," the company wrote on its website.
By "everyone" Mr. Cornell means "freaks."
Everyone else has left the building, because they don't belong in Target's Brave New World.
The boycott is working folks. Target's sales numbers don't lie. "Diversity" isn't profitable.
So keep up the good work America. Target will either reverse their perverted policy, or they'll soon be a dim memory, joining a long list of failed retailers on the ash heap of history.
Either way, our wives and daughters will be safe.
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