When most people talk about Social Media, they are usually referring to platforms like Facebook or Instagram, but rarely think of LinkedIn as part of the vast array of social media platforms available.

We tend to assume that LinkedIn is not such a valuable place to be and often, even businesses make this mistake, assuming that it would be far more beneficial to focus on their presence on Twitter, for example. There is a logic behind this – LinkedIn is a place for businesses, but I’m looking to advertise to real people, and they are going to be on other, more laid-back platforms, so I might as well go there, too.

This logic is flawed. Why? We are just about to show you.

On LinkedIn, you can build your brand.
This is true both for individuals looking to expand their job potential, and for businesses wanting to grow their brand. As an individual, where can a possible employer find you? On Facebook or Instagram. But do you really want them to see that snapshot of you in your undies at the beach, or the dirty joke you posted last night?

Probably not. These are personal details about you that chip away at your professional brand.