A study by the Bharti Institute of Public Policy (BIPP), Indian School of Industry (ISB), and Empower India found that in order to protect essential customer criteria like choice, convenience, pricing, and quality, India should have uniform rules for offline and online retail business.
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According to a joint statement, the report, titled “Customer Centric E-commerce in India,” was organized around four broad topics in e-commerce: FDI, business models, data and search, and taxation. The goal of the report was to evaluate India’s current e-commerce policies and recommend ways in which they could be improved.
The research recommended several changes, including the standardization of business practices across all channels (online and offline) and the simplification of foreign investment rules in India to prevent their misunderstanding.
There is a need to promote supplementary platforms like the Open Network Digital Commerce (ONDC) and the Government e-Marketplace (GeM) for the sake of micro- and small-scale retailers and consumers alike.
With the help of post offices, Common Service Centres (CSCs), and the Indian Railways, rural e-commerce may grow and create more jobs in the logistics and warehousing sectors.
Within the bounds of FDI rules, e-commerce platforms must work with the government to undertake customer awareness efforts about the various products listed on the e-commerce platforms.
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