Mistakes to Avoid When Planning Foreign Expansion! The decision to expand your business to new markets is a huge challenge for every company. To succeed, you need to properly prepare for the whole process, assimilate knowledge about the target market, take into account the differences of individual markets and focus on the need to adapt your offer to other standards. To help you prepare for Foreign Expansion, we have prepared a list of frequently made mistakes related to the internationalization of the company: 1. No market entry strategy developed. Before undertaking activities related to international expansion, a comprehensive analysis of the target market, export products and available business models should be carried out. Creating a market entry strategy requires very complex and specialized research. However, such preparation will shorten the entire process and […]

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