ATLANTA/ OCTOBER 24, 2018 (STL.News)

The first full-service, online brokerage for home sellers, Virgent Realty, has rebranded to Properly. The rebrand follows a $1.5 million seed round led by NextView Ventures and Lerer Hippeau, East Coast venture capital firms, early investors in companies like Warby Parker, Casper, BuzzFeed, and TaskRabbit.

Selling a home is an unnecessarily complex and manual process that takes an average of 72 days and costs the average seller $15,000.