There has been lot of debate regarding the amount of time children are spending on video games now-a-days. But, do games have only negative influence on the children? Of, course not! The incident Hans Olsen using his knowledge from MMO World of Warcraft to encounter wild Moose is a real life example of the same. For those who are not aware of the incident, a 12 year old Norwegian boy Hans Jorgen Olsen was trespassing into moose territory in a forest with his sister. On their way, they encountered a wild moose and the moose attempted to attack Hans and his sister. When the moose attacked them, Hans started to ‘taunt’ and provoke the moose so that the moose moves away from his sister and she can run to safety. Then, he simply dropped on the ground and played ‘dead’. The moose lost interest and simply walked away from him and when the wild moose was out of sight, Hans ran back home. When asked on how he got the idea of dealing with wild moose, Hans described that these are the tricks he learnt while playing MMO World of Warcraft. In the game, the player can make their enemies focus on them instead of less-armored teammates by ‘taunting’ the enemy. Even ‘feigning’ death was a skill he had learnt while playing the game. This game-inspired survival has indeed surprised critics and revealed the fact that gaming can teach values and life-saving skills too.

“Gaming is only for fun and entertainment!’’ Well, this thought was completely valid until two decades back. But today, gaming is not limited to entertainment, and though it sounds surprising, Gamification has become an important educational and business tool. It has not only given a new dimension to education, it has also become an integral part of business marketing and operations. Gamification opens a whole world of opportunities for businesses to develop effective and creative work environment.Enterprise gamification is an emerging concept that is being used by business to motivate and engage workers with these new-age business applications. Enterprise gamification allows partners, employees and customers to communicate and interact with systems, processes and business applications.

Gamification platform in business is not about ‘gamifying’ the process, it involves using game design elements to teach lessons, engage and motivate employees. Gamification is not limited to badges and rewards, the concept and its tools have broader and deeper objectives. In industries like Call Center, the rate of attrition is very high and call centers face losses due to lack of motivation of its employees. In these scenarios, innovating business processes with gamification can give amazing results. Gamification can increase motivation and engagement in employees while fostering feeling of competition and self-perception. With gamification, call centers can design strategies for reward system and encourage employees to participate as much as possible. When integrated properly, gamification can act as motivation engine for employees; an engine that rewards them on their actions and also encourages them to outperform themselves each time.

Better communication, efficient flow of ideas and quicker adoption, businesses should go ahead and make the most of gamification in their business!

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