Posted on: September 26, 2022, 10:05h. 

Last updated on: September 26, 2022, 10:05h.

Sahara Las Vegas is among the casinos altering its customer loyalty Program in a bid to attract and retain more active bettors.

The Strip venue announced last Friday it’s altering its Infinity Rewards platform so that participants can earn rewards up to six times faster. Sahara’s overhaul of its loyalty program is part of a broader effort to enhance the integrated resort, which also include the addition of new amenities. For example, is opening his widely anticipated Balla Italian Soul eatery in Sahara this Friday.

Starting October 1, 2022, Infinity Rewards offers MORE benefits including earning points up to 6X Faster on slots every day, plus now offering competitive tier match to members’ top status with other select casino loyalty programs, VIP parking, dedicated priority service lines at the hotel, restaurants, cashier, and Infinity Rewards desk, along with exclusive cabana and daybed discounts at AZILO Ultra Pool. Infinity Rewards members earn special offers and comps, invitations to exclusive events, and more,” according to a statement issued by Sahara.

It’s free to enroll in the program and points can also be earned and used at the Grand Sierra Resort (GSR) in Reno.

Sahara Details

Located four miles from Harry Reid International Airport, Sahara has 1,613 guest rooms and suites spread across three towers, including the AAA® Four Diamond Alexandria Tower.

As for earning points under the Infinity Rewards program, participants earn $1 in comps for every 1,000 in points accrued on slots. Poker players earn comps based on time played while bettors at the tables earn comps based on play.

“Tier credits have no additional value. Members will receive one (1) tier credit for $2 on video poker multi-games and video Keno. Members will receive one (1) tier credit for $1 on video reels and reel slots. Point multipliers do not affect how tier credits are earned. Table players earn tier credits based on game type, average bet and time played,” according to Sahara.

There are six levels in Infinity Rewards — Select, Premier, Elite, Legend, Iconic and Infinite. Infinite membership is by invitation only.

Lots Of Reward Programs Alterations

This year has been active in terms of Nevada gaming operators reconfiguring customer loyalty programs and it’s been a theme among large, mid-tier and small companies.

Earlier this month, it was revealed that Binion’s and the 4 Queens, both of which are located in downtown Las Vegas, are combining their customer loyalty programs. Both properties are owned by TLC Casino Enterprises.

Sahara and Grand Sierra are owned by Meruelo Group — a conglomerate that also controls food and media companies as well as the NHL’s Arizona Coyotes. In 2013, the company attempted to buy Trump Plaza Hotel and Casino in Atlantic City, NJ, but failed in that bid.