At the Consumer Electronics Show 2015 Google announced Google Cast and revealed that it was teaming up with the likes of Sony, LG and Denon to bring its audio casting technology to their speakers. Both LG and Sony have come up with speakers that support Google Cast but Denon has nothing to show for this year-long partnership, and it turns out it won’t have anything to show for it at all. Denon and Google have decided to end their partnership.
This has been confirmed today by Denon through Twitter when it was asked by a customer about when Google Cast Support will arrive for its speakers, even though it has been over a year since it announced a partnership with Google.
Denon replied that this isn’t going to happen. Citing “differing product approaches,” the company’s official Twitter account confirmed that Google and Denon have decided to not move forward with Google Cast integration at this point in time.
That doesn’t mean that they will never partner up again. It’s mentioned in a subsequent tweet that Denon will update customers if it decides to continue to work on Google Cast for audio with Google in the future, even though it’s not confirming right now if that’s ever going to happen.