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ASUS Launches ZenFone 3, ZenFone 3 Deluxe, ZenFone 3 Ultra Handsets

Complete ZenFone 3 FamilyAfter hearing rumors and seeing leaked specs, it seems like all the speculation is over because at Computex 2016, ASUS launched a trio of new smartphones that falls under their Zenfone family of handsets. These devices are part of the ZenFone 3 lineup and will be offered in three different variants: the regular ZenFone 3, the ZenFone 3 Deluxe, and the ZenFone 3 Ultra.

Starting with the ZenFone 3, this is pretty much a decent mid-range model from ASUS. The handset will not be packing a high-end chipset, but it will pack a Qualcomm Snapdragon 625 under the hood which is more than capable of getting the job done. We are also looking at 3GB of RAM, 32GB of storage, microSD support, and a 5.5-inch Full HD display.

ASUS is also boasting that the ZenFone 3 will come with a speaker that sports a 5-magnet driver powered by an NXP smart amp, which has also been certified for Hi-Res Audio output. It will come with a 16MP rear-facing camera powered by Sony’s sensors, laser autofocus, phase detection autofocus, and 4-axis optical image stabilization for stills, and a 3-axis stabilization for videos. Its front-facing camera will be of the 8MP variety.

ZenFone 3 Dluxe frontAs for the Deluxe model, this is handset will sport a metal unibody, a 5.7-inch Full HD display, and a Qualcomm Snapdragon 820 chipset with support for Quick Charge 3.0. There is also a 23MP Sony sensor accompanying the phone, along with 6GB of RAM and 64GB of storage. Last but not least is the Ultra version.

ZenFone 3 Utra-FamilyThis handset is clearly aimed at those who want a huge display. It will come with a 6.8-inch Full HD screen that seems to have blurred the lines between a smartphone and a tablet. It has a PixelWorks iris2+ TV grade processor that is optimized for 4K playback, dual speakers and DTS Headphone:X 7.1 surround sound, so clearly this is aimed at users who want a true multimedia experience, or at least as much as one can expect from a phone. As far as specs are concerned, we’re looking at a Snapdragon 652, 4GB of RAM, 64GB of storage, a 4,600mAh battery, and a similar camera setup to that of the Deluxe model.

In terms of pricing, the ZenFone 3 is priced at $249 while the Deluxe model will be priced starting at $499. As for the Ultra, it will retail for $479. No word on when the handsets will be released yet.

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