The good news is that our Google Adwords overlords provide us many rewards of new features that will enhance your digital marketing strategy. The bad news is that you have got some learning to do.
Between machine learning and the rise of voice search today’s announcements did few to slow the march towards a keyword less future.
Let’s see below the most interesting features and changes announced at Google Marketing next.
• Google Adwords has New UI
• Life Events targeting comes to YouTube & Gmail Ads
• In- Marketing Audiences Comes to Search
• Location Extensions for YouTube Ads
• Google Surveys 360
• AMP Ads and Landing Pages for Search and Display
• Hello, Google Attribution
• New Landing Page Report
Google AdWords has New UI
The new Google AdWords UI is simple and user-friendly. The new Google AdWords interface provides a robust recommendations engine that recommends optimization based on campaign actual performance versus its goal. The new Google AdWords interface contains many new features that aim to help advertiser’s gains. The new interface also contains AI and machine learning features that automate key optimizations. It’s almost an old UI, there is more changes in UI.
Life Events targeting comes to YouTube & Gmail Ads
In New Features, Google AdWords will allow you to use Life events as a targeting option in both your YouTube and your Gmail Ads. Big, bold, targeted creative what’s not to love?!
In- Marketing Audiences Comes to Search
As you know, in-market audiences, which have been available on the display network for some time now, help advertisers find possibilities who are nearing the end of the buying cycle. Google is now eligible to identify these hyper-valuable subsets of your target demo on the search network, through the synthesis of search query data and activity analysis.
Location Extensions for YouTube Ads
To get location extensions to show with YouTube ads, enable the extensions within those campaigns from the Extensions tab in AdWords.
Good: A totally disinterested stranger finds and watches your video on YouTube.
Better: A prospect sees your video on YouTube.
Google Surveys 360
Google Surveys 360 is a simple, effective market research tool that lets you create online and mobile surveys to get relevant industry and consumer insight.
AMP Ads and Landing Pages for Search and Display
According to Google, every second of landing page load time represents a 10 % loss in conversion rate. This is no good. According to experts, you need faster landing pages. In addition to sending search traffic to AMP pages, Google has also unveiled Display ads for AMP pages.
Hello, Google Attribution
Google announced the launch of the free version of google attribution in May 2017. Google Attribution allows you to view the true impact of your digital marketing efforts for free.
New Landing Page Report
The landing page report is an update of the final URL report. It includes three new columns for Mobile speed score, Mobile-friendly click rate, and Valid AMP click rate. Google has baked a nuanced, upgraded version of the page speed tool right into the new AdWords UI.
PPC India- Increase ROI up to 30 % in one month with Pay Par Click from Twistfuture Software Pvt. Ltd. Best and reliable PPC Company in Delhi in India. We have experienced AdWords certified professionals who have done much work for Clints.
