Did you aware that 20 % of queries on Google’s mobile app and android devices are Voice searches, as showed by Google CEO Sundar Pichai at the May 2018 Google I/O keynote address?
The arrival of private assistant apps like Siri, Google Now, and Cortana has created it plenty easier for smartphone users to perform voice search and find accurate answers to their queries.
Voice Search vs. Text Search
The main difference between voice search and text search is that the accuracy of the results that gets delivered to the person getting into the search question. A voice search takes the guess out of looking because the search intent is quite clear from the user and as a result the search engine presents the extremely correct results. Therefore rather than obtaining many unrelated links in response to a text-based search, the user can get the most relevant responses back to the question.
For instance, an internet users who wants to know about Apple CEO Tim Cook through a text-based search is a more likely to key in the name itself because the search query whereas users performing voice search tend to be a lot of specific and can say “Who is Tim Cook?” or one thing on these lines and can get correct leads to a matter of seconds.
Impact of Voice Search on SEO
According to Marry Meeker, voice and image searches are eventual to contribute at least of half all searches by 2020. It’s therefore in the interest of websites to adapt to the present unstable shift that one will expect from text search to voice search within the coming years.
Voice Search Optimization Tips
If you are optimizing your web content for Google voice search or any other famous search engine, there are few basics that will have to be kept in mind and these include:
- Consider Micro-Moments
- Add a FAQ Page
- Incorporate Long tail keywords
- Use Micro-data to Optimize for Local SEO
- The Hummingbird Update
- Optimize for Natural Update
- Improve your Website Speed
Consider Micro-Moments
Efforts towards Voice Search optimization can need to revolve round the micro-moments around that a web user usually tends to execute a search query. There are four new micro movements that every marketers must know:
- I-want-to know Moments
- I-want-to-go moments
- I-want-to- do moments
- I-want-to-buy moments
Add a FAQ Page
If your website have not already FAQ page, then you must add FAQ page in your website to address some common question your target audience might have. We cab categories online searches into the following three types.
- Navigational
- Informational
- Transactional
Incorporate Long tail keywords
A good digital marketing company always give importance of optimizing the website through the inclusion of such long tail keywords.
Use Microdata to Optimize for Local SEO
There are many voice-based search queries are coming across as a boon for businesses that depend on local search query. According to few sources half of U.S. teens and 41% of U.S. adults are using voice search query daily as per report.
The Hummingbird Update
Humming bird is Google new algorithm. This update comes in 2013 this update was all about understanding the intent of users search queries.
Optimize for Natural Update
Conversational queries posted to virtual personal assistants is on the increase as are often verified from the Marry Meeker trends report that states nearly 70% of requests on Google assistant are in Natural/Conversational Languages.
Improve your Website Speed
The most important is this to improve your website speed. Check the page load time if your website is lading fast across all the browsers and devices.
Google recently added some additional Indian languages in voice search and rightly so!
You need a SEO and Digital marketing agency that is always on top of such update in proactive. From app store optimization and many more. Twistfuture software is experienced digital marketing company and always deliver the best digital solutions for your business.
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