In Search Engine Optimization website Analysis play an important role, it is process which comes under on page optimization. Basically it is a tool by using tool professional analyses whole website and find out how well it is working on search engine. The digital marketing executive need to go through this process to find out the weakness and status of a website which sure helps the SEO Analyst to set the strategy in that manner. It helps the optimizer to first focus on the weaker areas of the website that becomes barrier in finding the best profit and success from the website. The result of website analysis enables the optimizer to work hard on the website to remove the weak point.
What information get from website analysis includes:
- Traffic on the website
- Total visits on a day
- New visitors comes every day
- Ranking of the website
- Performance on search engine
- Broken Links
- Speed of Website
- Crawl errors
- Backlink Score
- Social media impact
- Global ranking
- Local ranking
- XML sitemap
Importance of Website Analysis
Keywords: keywords play an important role in getting Traffic to the website. If keywords are not targeting the potential customer on web, it definitely leaves a bad impact on its traffic generation. By using website analysis, professionals can find which keywords are working well and which are not working well. The analysis report brings the particular results of the keywords with that professionals get a thought to exchange the keywords with new one or begin operating for identical with new strategy.
Traffic Volume: by the use of website analysis, professionals lightly find the volume of traffic. The analyst can find from where the traffic is actually coming from and not. By using this enables SEO Analyst strength the practice and SEO activities to get quality traffic from all over the world. If the keyword performing well, it definitely boosts the traffic volume. So increase the traffic volume, professionals focuses on their keywords on different other SEO activities.
Web Content: Apart from keywords and traffic, content play an important role in a website. If a website have a relevant and unique content then this keeps the potential visitors easily connect with the service or brand. So quality content of the website helps the analyst to maintain the brand identity and get more traffic and beat competitors due to its unique content.
Backlink Score: Through analysis, analyze the quality of backlinks and get a list of most important no follow backlink of any URL or domain name. Check your competitor backlinks and get an insight into their backlink strategy.
There are many paid and free website analysis tools are available in Google such as
- Woorank Tool
- SEMrush Tool
- Google Search Console
- Moz
- SEO Site Checkup
- Site Analyzer
- Seoptimer
Twistfuture Software experts focus on some major SEO strategies including Directory Submission, Article, forum posting, blog and PR submission, Meta tag and HTML design, targeted keywords, link building and web page design as well.
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