Apple finally unveiled details about its subscription video streaming service, Apple TV+, at its It's Show Time Apple Event today. There were several components to the Apple TV+ announcement, starting with an updated TV app for the Apple TV, iPhone, iPad, Mac, and even smart TVs and competing streaming sticks.

The TV app is free to use, and aims to bring in content from all of your favorite channels and apps (no Netflix, though,) all into one interface. Part of this is a new feature called Apple TV Channels, where you can choose to add free and pay services like HBO, Showtime, Starz, CBS All Access, and more and watch all content right there. Apple handles the actual video streams, guaranteeing picture quality and sound will both be top-notch. The new TV app, which drops in May, will also provide customized and personalized recommendations for shows it thinks you'll want to watch, based on your viewing habits. Apple says processing is done locally on your devices, and your viewing remains completely private.

As far as the content play, Apple TV+ will introduce a bunch of original programming that will be part of the service. Several Hollywood stars and personalities took the stage to talk about their prohects today, including Steven Spielberg, Reese Witherspoon, Jennifer Aniston, Steve Carell, Jason Momoa, Kumail Nanijani, J.J. Abrams, Sara Bareilles, Big Bird, and Oprah Winfrey. Apple is said to be spending roughly $2 billion on original content this year which it hopes will be able to set them apart from services like Netflix, Hulu, Amazon Prime, and similar.