Earlier this week, Samsung invited me to spend a day in Vegas to attend CinemaCon, where the company was announcing it’s line of Samsung Onyx 4K LED Movie Theater displays. CinemaCon is the largest gathering of movie theater owners in the world, where seemingly anyone who’s anyone in the movie industry can be found, making this the perfect place to show off trailers and extended previews of upcoming movies, as well as movie theater tech. This made CinemaCon the perfect place for Samsung to debut the Onyx.

Formerly known as Samsung LED Cinema Displays, the easiest way to describe the rebranded Samsung Onyx is to liken it to the high-end flagship 4K HDR displays that you can buy for your home, but on a much grander scale. What this means is you get a crisp 4K picture, you get the insane dynamic range from the HDR luminance, and you get the high contrast thanks to the True Black capabilities.