Alibaba Group’s UCWeb Inc has announced the launch of We-Media Reward Plan 2.0 in India. The We-Media Reward Plan 2.0 is a self-creating content platform in India with an initial investment of 50 Million INR. In addition to this, Alibaba Group UCWeb will invest 2 Billion INR for driving content distribution in India for over the next 2 years.

Announcing the initiative on his visit to India, He Xiaopeng, Co-Founder UCWeb and President, Alibaba Mobile Business Group said:

“Dominance of mobile and digital proliferation is leading to an increased adoption of mobile internet and is making India ‘Digitally Ready’. UCWeb is realising its vision of “Serve half the population of the planet”, and we are moving forward to the era of “GUF” (Google, UCWeband Facebook). The investment falls under Alibaba Digital Media and Entertainment Group’s targeted investment of $7.2 billion in content over the next three years.”

Adding further,

“Content consumption on mobile is rapidly rising while the We-Media ecosystem is still at a nascent stage. According to our data, there are at least 400,000 self-publishers in India already with a huge scope to grow the market, especially in the niche categories. UC Browser was launched with an aim to solve browsing-related problems while UC News and We-Media program aim to meet the increasing demand of varied content by users and build a well-established ecosystem. With our strengths in technology like Big Data AI and vast experience in markets like China, UCWeb will augment its focus on digital content aggregation and distribution in the world’s second largest internet market, India. We aim for UC We- Media to open a gateway to more opportunities in India’s content industry and emerge as the No. 1 content generation and service platform in 2017.”

Kenny Ye, GM-Overseas Business, Alibaba Mobile Business Group, said:

“The latest data on UC News shows that we generated over 3,100 million page views in January, 2017 alone, which translates to 100 million page views daily. Moreover, we are experiencing a fast rise in the average time spent on UC News. As of this quarter, an average user spends over 23 minutes on UC News. Our strong user base number indicates the success of our strategy of moving ‘From Tool to Content’. We had said that content is booming and 80 Million MAUs of UC News is a clear reflection of that. Users are embracing diverse -digital content and their appetite for such content is being met by UC News.”

We-Media Reward Plan 2.0 will open the door of opportunity to the most talented writers in the country. As of now, 1000 We-media writers will be recruited in India and Indonesia who will be able to earn at least INR 50,000 per month through the UC News platform. UCWeb has been setting new trends under the UC We-Media program where people get an opportunity to create, to write, share thoughts and engage with their followers on UC News. The Program saw an increase of 200% and 350% (MoM) in its page views of English and Hindi We-Media content respectively in the past quarter.

UC News is a big-data powered content distributor, serving as a one-stop source of trending and curated news content covering all popular categories that Indian users can consume on the go, with featured channels including news, cricket, technology, entertainment, movies, lifestyle, health, humor, etc.

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