As an individual who works in the Internet Advertising industry I am always seeking to understand how Internet visibility and websites work and perform. You may have heard of Google’s “algorithm” before, but may not exactly understand what it means. Basically, by simple definition, it’s a way for Google to assess the relevancy of a website for a given Search term. Different parts of this secret equation are weighted, and that weighting changes constantly as technology, human behavior and different types of media evolve. Clear as mud?

I love the show Mad Men… I sometimes think that was a time I should have been in advertising for. Slick taglines, fedoras and scotch… lots of scotch.

Why do marketers & businesses need to pay attention to this? Recent polls suggest that as many as 85% of Google users stay on the first page of results, and only about 10% will even grace page 2 with a click. Think about how you search… how many times do you click to page 2? Or do you just search again with a more targeted term like me?