The mobile Social Application market has lots of applications for users to choose from. The problem consumers’ face is that people have to download separate applications to perform different actions. For example, if a user is looking for a way to experience free texting, they may download an application such as Whatsapp which allows them to do so, however they will not be able to have voice chat or any additional social interaction. If a user wishes to have video chat / conferencing, they will download Skype, however they will be unable to chat with people in chat rooms or do text messaging. If a user wishes to broadcast themselves via video or audio to their followers, the option is to download uStream which will allow them to do so. However, uStream doesn't allow users to have free talk or text.
The "customer pain" consumers’ face is that they lack a unified solution for their mobile social needs. Users download multiple applications to achieve their social needs and then end up using none of them due to the complication of switching between apps. Users are unable to have all of the features which logically all go together in a single application. Additionally, most social applications available on the market which are already lacking in features additionally don't allow users to experience cross platform compatibility meaning, if a user downloads an application for their Android device, it may not necessarily work with their friend who's using an iPhone.
We are currently working on a unified solution to this significant problem and look forward to sharing more information in the very near future!