Apple has embraced the popularity of “Study With Me” videos, commonly found on platforms like YouTube and TikTok, by launching its own version. This 90-minute video incorporates the Pomodoro technique, dividing the study time into 25-minute intervals followed by 5-minute breaks, all set to a calming lo-fi soundtrack. Although the primary goal is to promote the 15-inch MacBook Air, the video itself refrains from overt advertising. The video description, however, details the MacBook’s features:

“90-minute Study With Me video featuring Storm Reid that’s designed to keep you focused on studying and away from distractions. Storm uses the Pomodoro technique, with three 25-minute study sessions followed by fun 5-minute breaks that you can follow along with or use as inspiration for your own break time. She studies using the MacBook Air 15”, chill lo-fi music to stay focused, and some of her favorite relaxation techniques.

“Storm uses the new MacBook Air with a 15-inch Liquid Retina display and the M2 chip. It’s a powerful tool for multitasking, no matter what you’re studying. It has up to 18 hours of battery life (battery life varies by use), six speakers for immersive Spatial Audio, and it comes in four colors. Storm’s color is Starlight.”

For an immersive study experience, watch Apple’s new “Study With Me” video.

Given its fresh foray into this genre, Apple might have more such videos in the pipeline.

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