Today, having an internet presence includes more than just a website. You need Social Media. Over the past 10 years we’ve seen a surge in both the number and popularity of social media sites. Social media can help you get your invention out there for the public to notice. Here’s an overview of different popular social media platforms, their number of active users, and the best times to post on them each day.
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- Facebook is the most widely used social media platform worldwide with more than 1.23 billion daily active users and 65 million companies.
- Facebook supports many different kinds of content: text, pictures, videos, links, GIFs and more!
- Facebook has a native shopping feature called Facebook Shop. You can buy and sell products without leaving the site.
- The best time to post on Facebook is 1pm on Thursday and other good times are 1-3pm Wednesday through Sunday.
- Twitter is best for short-form content; tweets must be 140 characters or less.
- Twitter has more than 328 million active users.
- Twitter supports links, images, videos, GIFs, and more.
- Easily share other people’s content with retweets and likes. Jump on trends using hashtags and the explore tab.
- Thursday at noon is the most active Twitter time and it’s good to post any weekday between noon and 3pm.
- Instagram is best for eye-catching images and short videos.
- There are 700 million active Instagram users.
- Take advantage of trending hashtags and emojis. Find people to follow by searching related hashtags.
- Monday is the best day to post and the best times to post are 2am, 8am, and 5pm.
- LinkedIn is the world’s largest professional social network.
- Connect with colleagues and businesses, find opportunities, share content, and join groups relating to your industry.
- The best times to post are noon and 5pm on Tuesday, Wednesday, and Thursday.
- Pinterest has 150 million active users.
- Share and create image collections for hobbies, style, business and more.
- Pinterest is very popular with women.
- Saturday at 2pm and 9pm are optimal posting times.
YouTube
- YouTube has 1 billion active users, which includes people who watch videos but do not host their own content.
- Create a YouTube channel to host your videos in one place.
- YouTube is the second most popular search engine in the world.
- YouTube makes it easy to share videos through embedding and links.
Snapchat
- Snapchat has 166 million active users.
- Quick, real time picture and video sharing with filter features.
- Many people and businesses use this platform to share lighthearted and funny content.
Social media has many benefits to inventors. It engages consumers more than traditional media, provides instant feedback, allows you to interact directly with your audience, drives traffic to your website, helps to build community, and serves as a free platform to promote your invention. Be sure to check out each social media platform and decide which ones are best for you!
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