When it comes to reaching the masses in a country like India, Radio is the prime mode one can think about. Everyone has their own preferences when it comes to radio. It all goes into the preferences one has inherent toward kind of music or radio content one opts to listen more. With this very view, Railrestro is diversifying its reach through brand association with media partners like Red FM.
The current media partnership between Red FM and RailRestro is focused on creating awareness in the minds of people traveling via Indian railways. The campaign would go live across top 5 cities. The estimated reach through Red FM channel was fair enough to go ahead for this partnership.
Recently Red FM concluded a college event named “College ke Tashanbaaz”. The event was focused on creating buzz among college students and the winners were felicitated at grand event held at Shri Krishna Memorial Hall. RailRestro co-founder, Mrs. Suman Priya was invited. RailRestro was an associate partner for this event.
RailRestro, an ISO 9001-2008 certified e-catering company has been scaling up and is now a brand in its niche. However, the percentage of travelers who are aware about this sector is still limited. In order to create awareness, RailRestro is now entering into Off-line promotional activities which would include outreach over popular radio channels, television and other BTL activities.
These all PR activities are focused on making people aware about the available options for ordering food in train during their journey. For More info, visit RailRestro official website or call at 8102888999.
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