One of the key issues that is keeping me awake when it comes to the market efficiency of our Potato trade,is the gap between producer and consumer prices. All interactions with relevant retailers conclude in an intentional specific markup which entails significantly lower amounts than what the statistics imply. So, how is this possible?

Lick on the link below to read more of the forward.

https://potatonation.co.za/wp-content/uploads/1_CHIPS-Sep-Oct-2023_Intro-pages_Preface_How-do-we-Narrow-the-gap_Eng.pdf