MINNEAPOLIS, MN, SEPTEMBER 4TH, 2018: Indeed Brewing Company announces the release of Flavorwave IPA.
Flavorwave is the latest creation from Indeed Brewing Company’s Head Brewer, Josh Bischoff, who explains, “For the recipe of our first year round IPA, we felt it was appropriate to explore current trends in hopping techniques both in the brew kettle as well as dry hopping. We chose a handful of our favorite classic and new American hops all leaning towards a juicy and fruity profile. The end results in layers (or waves) of hop flavor and aroma while leaving the ‘old school’ signature IPA bitterness largely behind.” Brewed with Denali, Citra, Mosaic, Centennial, and El Dorado hop varietals, Flavorwave pours a bright golden hue with a subtle haze, a light body, and a crisp finish.
“Our first year-round IPA, Flavorwave, is the ultimate result of six years of research, experimentation, and customer feedback. To commit to making a year-round IPA we needed to convince ourselves that the experience while drinking the beer would not stale over time but actually compound for our customers much like Day Tripper has since we opened six years ago,” Says co-founder Tom Whisenand. “Flavorwave is not a trendy, hazy IPA but it is also not some boring version of the style. It embodies the level of professionalism we foster at Indeed, the decades of experience our brewing staff possess, the feedback we hear from our customers, and is proof that innovation does not need to whack you over the head.”
Flavorwave will be available year-round throughout all of Indeed’s markets including Minnesota, North Dakota, and Wisconsin, and will be available on draft as well as in 6-pack, 12 oz. cans. Distribution will begin on Tuesday, September 11th, 2018. Indeed’s Sales Manager, Derek Johnson, looks forward to beginning distribution of this beer, saying, “There are a lot of ‘flavor of the moment’ IPA’s out in the market today, but Flavorwave is a different animal that highlights the modern flavor profile consumers expect from today’s IPAs, but has the look and feel of a beer that has been here for years.”
There will be several draft release parties including Turtle’s Bar & Grill on September 12th from 5-10 pm, Brunson’s Pub on September 12th from 3-7 pm, and Red Cow on 50th and France on September 13th from 4-10 pm.
Malt: Pale and Barke
Hops: Denali, Citra, Mosaic, Centennial and El Dorado
Yeast: A15 Independence
Availability: Year-round in 6-packs of 12 oz cans and on draft
Can you feel that? A Flavorwave is coming. The rumblings of a fresh new IPA are now a full blown quake, swelling with all the juiciest, headiest hops. Bright golden and lit with a gentle haze, Flavorwave IPA delivers with pineapple, citrus and stone fruit aromas and a rush of fruity, tropical hop flavor. It’s high time to pick up on these good vibrations.
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